Press release
Project Makeover and Queer Eye Team Up to Combine the Best of TV and In-Game Transformations
PALO ALTO, Calif.--(BUSINESS WIRE)-- Calling all Queer Eye fans to unleash their creativity in an exclusive partnership with Project Makeover, Magic Tavern’s
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[{"type":"text","content":" PALO ALTO, Calif.--(BUSINESS WIRE)--\nCalling all Queer Eye fans to unleash their creativity in an exclusive partnership with Project Makeover, Magic Tavern’s top-downloaded mobile game. In Queer Eye’s first-ever mobile app partnership, the cast joins Project Makeover’s characters to help them glamorize, accessorize and revamp their clients’ looks by completing puzzles to win coins, mystery boxes, and gems to transform clients into stylish trend-setting mavens.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220420005456/en/The style experts from Netflix’s Queer Eye join the cast of Project Makeover in a first-ever mobile-app partnership. (Graphic: Queer Eye and Project Makeover)\nThe partnership, which was facilitated by IMG, will see the Fab Five take over Project Makeover’s “Time Makeover.” Instead of the game’s usual characters, players get to work with the Fab Five through a series of fun tasks throughout the game. Inspired by Queer Eye’s hip tips, emotionally charged makeovers and heartfelt reveals, Project Makeover is more than clothing and makeup – homes and businesses are also part of the transformation fun.\n\nQueer Eye, the nine-time Emmy award-winning television show from Scout Productions, debuted in 2018 on Netflix. The series, which boasts hundreds of millions of fans across the globe, follows a team of professionals as they perform transformative life makeovers.\n\nAs an AppLovin (Nasdaq: APP) partner studio, Magic Tavern launched Project Makeover in 2020, and the title shot up to the #1 grossing game in 24 countries and the #1 most downloaded game in 142 countries after leveraging AppLovin’s market-leading software solutions and creative expertise1 with 67+ million installs.\n\n“For the past five years, fans have seen the Fab Five perform makeovers around the world, and for the first time, they’ll have the opportunity to create their own iconic transformations on Project Makeover,” said David Colins, CEO of Scout Productions Inc. and creator behind Queer Eye. “We’re thrilled about this partnership with Magic Tavern and can’t wait to see what fans come up with alongside Bobby, Tan, Karamo, Jonathan, and Antoni.”\n\n“We are thrilled to be able to team up with Queer Eye. We wanted the best for the Fab Five – we worked directly with them for their guidan...