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Mobile Gaming Now a Mainstream Consumer Channel Driving Purchase Impact for Brands, Axon by AppLovin and Kantar Report Finds
PALO ALTO, Calif.--(BUSINESS WIRE)-- AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, today released Mobile Gaming: The New
About this update from Applovin Corporation
[{"type":"text","content":" PALO ALTO, Calif.--(BUSINESS WIRE)--\nAppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, today released Mobile Gaming: The New Mainstream Consumer Channel, a new Kantar study prepared for Axon by AppLovin. Analyzing the scale, influence, and commerce impact of mobile gaming audiences in the U.S., the report finds that mobile gaming has evolved into a true mass-reach consumer channel for advertisers, delivering not only national scale and demographic diversity, but also driving meaningful purchase outcomes for brands. The research reveals that mobile gamers are influential household decision-makers with strong spending power. Seventy percent of respondents reported making most purchasing decisions and feel financially comfortable.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260310466304/en/Source: Kantar Mobile Gaming: The New Mainstream Consumer Channel, reveals that mobile gaming is a daily habit for most players, with 70% playing every day, making it one of the most consistent, high-frequency touchpoints available to advertisers.\nFurthermore, nearly 40% of mobile gamers reported purchasing a product within three months of seeing a mobile gaming ad — which resulted in high satisfaction (92%) and strong intent to repurchase (82%) — demonstrating that mobile gaming advertising drives sales.\n\n\nAdditional key findings from the Axon-Kantar report include:\n\n\n\nMobile gaming is a daily habit for most players, with 70% playing every day, making it one of the most consistent, high-frequency touchpoints available to advertisers.\n\n\n\n71% of mobile gamers shop online at least weekly, with 77% spending $100 or more per month.\n\n\n\nUnlike the fatigue often associated with social feeds, mobile gaming drives more positive emotional engagement, with 71% of players saying they view ads favorably while playing.\n\n\n\nAffluent audiences are especially receptive: more than half of households earning $200K+ describe their sentiment toward mobile gaming ads as “very positive.”\n\n\n\nMobile gaming is driving real commerce, with 7 in 10 affluent gamers purchasing from an in-game ad and almost half converting in the past three months.\n\n\n\nTo view the full Mobile Gaming: The New Mainstream Consumer Channel report, visit here.\n\n\nAbout AppLo...