Business
Adjust Finds 119% YoY Revenue Increase In Finance Apps Globally, Indicating Sustained Sector Growth Through 2024
New Finance app insights report shows renewed interest in crypto; details how tech advancements, increased user spending and engagement will drive industry
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[{"type":"text","content":"\nNew Finance app insights report shows renewed interest in crypto; details how tech advancements, increased user spending and engagement will drive industry growth\n\n\n SAN FRANCISCO--(BUSINESS WIRE)--\nToday, leading measurement and analytics company Adjust released its Finance app insights report showing a global finance app industry poised for growth in H2 2024 – driven by technological advancements, increased user spending and engagement, and strategic market expansions. In-app revenue for finance apps in the first quarter of 2024 increased 119% YoY, underscoring their robust growth trajectory, especially in regions like Europe and LATAM, where effective user engagement and monetization strategies are visibly paying off. The report also indicates a renewed interest in cryptocurrency trading and management as global crypto app installs soared 196% YoY from 2022 to 2023.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240627094885/en/Finance app average revenue per monthly active user by region in 2023; Source: The finance app insights report 2024, Adjust |\n“Despite the tumultuous economic conditions of recent years, the outlook for the remainder of 2024 and beyond is promising,” said Tiahn Wetzler, Director, Content & Insights at Adjust. “By leveraging next-generation measurement approaches, such as incrementality and media mix modeling, alongside traditional attribution, finance app marketers can unlock new avenues for growth. Emphasizing secure, user-friendly experiences with a focus on personalization will be crucial in retaining users – maximizing lifetime value and driving sustained success.”\n\n\nThe finance app insights report provides finance app marketers and developers with key insights, including:\n\n\n\nSignificant global finance app growth in 2024. Q1 installs were up 36% YoY and sessions were up by 23%.\n\n\n\nRise in mobile payments and banking illustrates shift towards digital-first financial solutions. Bank app installs surged 111% YoY in Q1 2024; payment app sessions increased 27% YoY in 2023, with session lengths up by 12% YoY in Q1, highlighting their essential role in daily transactions.\n\n\n\nThe APAC region is primed for growth. While the median effective cost per install (eCPI) for finance apps was $1.21 globally, APAC had the lowest e...