Business
Licensing agreement with Morrisons for food range
Applied Nutrition plc has entered into an exclusive three-year out-licensing agreement with Morrisons, allowing Morrisons to formulate, produce, and sell Applied Nutrition branded meals and food products. This partnership will initially launch 53 high-protein products, including the UK's first supermarket exclusive GLP-1 friendly ready meals, across approximately 400 Morrisons stores in early January 2026, with plans for further product introductions later in the year. The agreement requires no capital expenditure for Applied Nutrition and supports its strategy to enhance brand awareness, product range, and distribution. Disclaimer*
About this update from Applied Nutrition Plc
[{"type":"text","content":"\n\n19th December 2025 \n Applied Nutrition plc\n \n(the \"Company\")\n\nLicensing agreement signed with Morrisons for Applied Nutrition food range\n \nApplied Nutrition plc, a leading sports nutrition, health and wellness brand, is delighted to announce its first out-licensing deal through an exclusive, three-year agreement with Morrisons. The arrangement will see Morrisons formulate, produce and sell Applied Nutrition branded meals and food products.\n \nThe deal will initially involve the launch of 53 products across c.400 Morrisons supermarket stores in the UK from early January 2026, with a plan to launch more products later in the year. The high-protein, product range will include balanced ready-meals, food-to-go sandwiches and salads, breads and cheeses. The range will include the UK's first supermarket exclusive range of GLP-1 friendly ready meals.\n \nThis licensing agreement requires no capital expenditure, supports the Company's strategy to increase brand awareness, product range and distribution, which aligns with the vision of becoming the world's most trusted and innovative sports nutrition, health and wellness brand.\n \nThomas Ryder, CEO of Applied Nutrition, said: \"We're excited to be partnering with Morrisons for our first out-licensing deal, a testament to the strength of our brand and the growing consumer demand for convenient, high-protein food choices. This is a great opportunity to reach new audiences and enable existing customers to deepen their engagement with our brand. We've enjoyed working with Morrisons, combining their expertise in food development with our deep customer understanding to create a unique product range designed to support people in achieving their wellness goals.\"\nLizzy Massey, Own Brand Director at Morrisons comments: \"We know our customers are increasingly seeking high-protein, functional foods that fit seamlessly into their everyday lives - at home, at work, or on the move. We are delighted to be partnering with Applied Nutrition, a highly trusted, fast-growing brand in the health space, and this exclusive range enables us to provide even more choice and great value to our customers.\"\n \nFor further information please contact:\n\n\n\n\n\nApplied Nutrition plc\n Thomas Ryder, Chief Executive Officer\nSteven Granite, Chief Operating Offic...