Business
Appier Successfully Concludes Agentic AI Roadshow in Vietnam
Appier (TSE: 4180), a leading AI-native software company, today announced the successful conclusion of its Agentic AI for marketing Roadshow, designed to help advertisers and marketers achieve predictable ROI. The new AI Agent suite redefines how data and intelligence drive autonomous, adaptive, and omnichannel advertising and marketing—acting as a 24/7 partner to support brands from strategy to execution, enabling faster and confident decision-making that drives measurable returns.
About this update from Appier Group, Inc.
[{"type":"text","content":"Empowering marketers with an AI partner for efficiency and ROI-driven growth","length":81,"tagName":"p","attribs":{}},{"type":"text","content":"HO CHI MINH CITY, Vietnam, Dec. 17, 2025 /PRNewswire/ -- Appier (TSE: 4180), a leading AI-native software company, today announced the successful conclusion of its Agentic AI for marketing Roadshow, designed to help advertisers and marketers achieve predictable ROI. The new AI Agent suite redefines how data and intelligence drive autonomous, adaptive, and omnichannel advertising and marketing—acting as a 24/7 partner to support brands from strategy to execution, enabling faster and confident decision-making that drives measurable returns.","length":549,"tagName":"p"},{"type":"text","content":"The event featured a keynote address by Linh Thai, CEO of Skills Bridge—widely recognized for her leadership in Vietnam's startup and talent development ecosystem—alongside presentations showcasing Appier's latest Agent AI–powered scenarios, use cases, and live demonstrations across the entire customer journey. PNJ Group, one of Vietnam's most prominent jewelry retailers, also shared how its partnership with Appier strengthens customer engagement and maintains its competitive market presence.","length":509,"tagName":"p"},{"type":"text","content":"Bryan Huan, VP of Enterprise Solutions at Appier, shared his insights on how AI is reshaping work models—from traditional software tools to Agentic AI services, where intelligence is natively embedded. He noted, "By leveraging Appier's extensive proprietary data moat built over 13 years and our diversified set of best practices, brands can delegate goal-based campaigns and significantly expand the capabilities of predictive and generative AI to enable ROI-driven strategies across the customer journey."","length":521,"tagName":"p"},{"type":"text","content":"Linh Thai, CEO of Skills Bridge, emphasized that adopting Agentic AI is not difficult—instead, now is the time for businesses to make the shift. She noted that "human roles will move from execution to supervision as intelligent systems scale productivity, and businesses will evolve from human-first to machine-first models with humans in command. As computational capacity—not headcount—increasingly drives growth, this underscores the keynote theme of embracing AI to...