Business
Appier Announces Full Product Line Infused with Agentic AI, Ushering in a New Era of ROI Driven Marketing Solutions
Appier (TSE: 4180), a leading AI native software company, today announced the infusion of Agentic AI across its entire product portfolio and the launch of eight purpose built AI Agents. Designed to help advertisers and marketers deliver predictable ROI, the new suite redefines how data and AI power every stage of the customer journey. Unlike one off task automation, Appier's Agents combine predictive insights with industry best practices to coordinate end to end actions, accelerating time to ROI
About this update from Appier Group, Inc.
[{"type":"text","content":"Reshaping the Marketing Ecosystem with Autonomous, Adaptive and Agentic AI","length":79,"tagName":"p","attribs":{}},{"type":"text","content":"TAIPEI, Sept. 23, 2025 /PRNewswire/ -- Appier (TSE: 4180), a leading AI native software company, today announced the infusion of Agentic AI across its entire product portfolio and the launch of eight purpose built AI Agents. Designed to help advertisers and marketers deliver predictable ROI, the new suite redefines how data and AI power every stage of the customer journey. Unlike one off task automation, Appier's Agents combine predictive insights with industry best practices to coordinate end to end actions, accelerating time to ROI and driving measurable business impact.","length":583,"tagName":"p"},{"type":"text","content":"Built on its vision of "One Data. One Experience. One Agentic World," Appier outlined the roadmap for its AI Agents. The new framework reimagines how data is collected and activated, instantly connecting, unifying and operationalizing fragmented datasets to surface real time market shifts and enable autonomous, adaptive and intelligent omnichannel marketing. With AI Agents, brands gain a 24/7 autonomous marketing partner that supports teams from strategy through execution, helping them overcome legacy constraints and make clearer, more confident decisions.","length":572,"tagName":"p"},{"type":"text","content":"Appier's eight upgraded AI Agents span three product lines: Advertising Cloud (Coding Agent, Director Agent, ROI Agent), Personalization Cloud (Sales Agent, Campaign Agent, Service Agent), and Data Cloud (Audience Agent, Insight Agent). Built with deep industry expertise, these Agents train on each brand's proprietary knowledge to create predictive models that turn data into predictable revenue and returns. Paired with 24/7 self learning and automated optimization, they deliver hyper personalized engagement at scale. As these Agents interconnect, enterprises can establish seamless agentic workflows that further improve precision and efficiency while amplifying business outcomes.","length":695,"tagName":"p"},{"type":"text","content":""The essence of Agentic AI is turning goals into executable, autonomous applications and workflows," said Chih-Han Yu, Co-founder and CEO of Appier. "Backed by more than a decade of pro...