Technology Implementation Now a Top Challenge for Real Estate Leaders, NAA Research in Partnership with AppFolio Finds

About this update from Appfolio, Inc.

[{"type":"image","alt":"AppFolio, Inc.","displaySize":"","headline":null,"caption":"AppFolio, Inc.","className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":79,"url":"https://media.zenfs.com/en/globenewswire.com/5b109886d7aca6806ee7509e9800a361"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/lwHICxI1K1AfsZXPEgjDIQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTExMTtjZj13ZWJw/https://media.zenfs.com/en/globenewswire.com/5b109886d7aca6806ee7509e9800a361","width":300,"height":79}},"lazy":false},{"type":"text","content":"New report offers insights to drive performance across staff, residents, owners, and investors","length":94,"tagName":"p"},{"type":"text","content":"SANTA BARBARA, Calif., Dec. 10, 2025 (GLOBE NEWSWIRE) -- AppFolio (NASDAQ:APPF), the technology leader powering the future of the real estate industry, in partnership with the National Apartment Association (NAA), today released the 2025 Performance Ecosystem Report, revealing critical insights into the challenges and opportunities shaping property management performance. Surveying nearly 2,000 real estate industry professionals, the report is a wake-up call for operators, highlighting the risks of not adapting to change.","length":527,"tagName":"p"},{"type":"text","content":"While operational efficiency and maximizing financial performance consistently remain top challenges reported, for the first time, real estate professionals stated that implementing new technology and innovation has risen into the top three challenges (surpassing HR/Recruitment/Staffing). This suggests that operators are struggling with their current tools, signaling that a fundamental shift to a new, platform--driven approach is essential for success.","length":456,"tagName":"p"},{"type":"text","content":"This shift comes as property management professionals spend most of their time on task-based operations that keep the business running but prevent them from focusing on growth.","length":176,"tagName":"p"},{"type":"text","content":"The report reveals a significant time allocation imbalance among leaders, heavily favoring immediate demands.","length":109,"tagName":"p"},{"type":"text","content":"The Problem: Leaders spend the majority of their time on:","length":57,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Routine Operational and Reactive Work: 66%","length":42,"tagName":"...

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