Business
AppFolio Sees Strong Demand for New Plan Designed for Large Property Management Operations
AppFolio Property Manager Max offers greater functionality, scalability, integration, and customer support for large operators with complex and diversified
About this update from Appfolio, Inc.
[{"type":"text","content":"AppFolio Property Manager Max offers greater functionality, scalability, integration, and customer support for large operators with complex and diversified property portfolios\nSANTA BARBARA, Calif., March 07, 2024 (GLOBE NEWSWIRE) -- AppFolio, Inc. (NASDAQ:APPF), the technology leader powering the future of the real estate industry, has seen rapid adoption of the newest tier in its product line-up, AppFolio Property Manager Max, since its launch at the beginning of 2024. This plan, designed for large operators with complex and diversified property portfolios, has sparked enthusiasm among both new and existing customers, accelerating AppFolio’s expansion and ability to scale with its fast-growing customer base. The growing list of prominent companies that have selected AppFolio Property Manager Max includes Atlas Real Estate Group, Nomad, Riedman, and WPD. According to AppFolio data, 76% of property managers say that operational efficiency is the most important challenge their business faces today. In addition, the changing dynamics of the 2024 real estate market have driven property managers to unlock new ways to increase productivity and profitability. AppFolio Property Manager Max includes all of the features available in AppFolio’s Core and Plus plans, along with sophisticated features tailored specifically for the needs of large operators with complex, diverse portfolios including: Leasing CRM: Provides clarity and efficiency in leasing processes with an actionable funnel for leasing agents and powerful oversight for managers.Leasing Signals: Enables property managers to make thoughtful pricing decisions based on public data and their unique strategy.Custom Fields: Allows property managers to capture, track, and report on any information they need with user-defined fields.Database API: Gives property managers enterprise-level control with read-and-write access to their AppFolio database to build custom analytics, integrations, and data processes specific to their business operations.Dedicated Customer Success Management: Gives property managers access to experts responsible for understanding their unique goals, expedited support responses, and customized training. “AppFolio Property Manager Max extends the value of our platform to scale with our customers’ complex operations,” said Will Moxley, Senior Vice President of Prod...