Business
Antelope Enterprise Holdings Subsidiary Enters into Agreement to License Theme Park Cartoon Mascot Art Works
JINJIANG, China, Aug. 4, 2022 /PRNewswire/ -- Antelope Enterprise Holdings Limited (NASDAQ Capital Market: AEHL) ("Antelope Enterprise" or the "Company"), a
About this update from Antelope Enterprise Holdings Limited
[{"type":"text","content":"JINJIANG, China, Aug. 4, 2022 /PRNewswire/ -- Antelope Enterprise Holdings Limited (NASDAQ Capital Market: AEHL) (\"Antelope Enterprise\" or the \"Company\"), a leading Chinese manufacturer of ceramic tiles used in residential and commercial buildings, and which also engages in business consulting, and online social commerce and live streaming, announced today that on July 29, 2022 its wholly-owned subsidiary, Antelope Holdings (Chengdu) Co., Ltd. (\"Chengdu\") entered into an agreement with Shanghai Haiman Culture Co., Ltd. (\"Shanghai Haiman\") to license three Sea World Ocean Park cartoon mascot art works and to represent Shanghai Haiman as the agent of these brand images as well as its derivative images. The license period is for three years beginning on August 1, 2022 for a total fee of RMB 4.5 million, and the agreement covers the entirety of Mainland China.\nThe Sea World cartoon mascots represent Sea World Ocean Park, China's leading ocean theme park and entertainment company that has projects in 19 provinces across China. As per the license agreement, Chengdu is authorized to use the Sea World cartoon mascot images in various commercial ventures including toys, food, household items, daily necessities, clothing, digital entertainment products, audio and video products, TV distribution, and film and TV works. Chengdu also has the right to sublicense the licenses for the designated cartoon mascot art works to third parties. In addition, Chengdu will represent Shanghai Haiman as its agent in the commercialization, product manufacturing, applications and marketing of its art works to help Shanghai Haiman to generate revenue. \nMs. Meishuang Huang, Chief Executive Officer of Antelope Enterprise, commented, \"Our licensing of the Sea World mascots represents the opportunity to develop and sustain distinctive intellectual property and to realize commercialize success for these cartoon mascot art works across a range of applications. We believe that the Sea World cartoon mascots are highly suitable for multiple adaptations and development which could potentially result in substantial profitability for the company. We view the global licensing area as expanding and our Chengdu subsidiary plans to selectively pursue additional licensing opportunities.\"\nAbout Antelope Enterprise Holdings Limited\nAntelope Enterprise Holdings Lim...