Sports
Budweiser Partners with Football Icons Erling Haaland and Jürgen Klopp to Unleash New "Let it Pour" Platform for FIFA World Cup 2026™
LONDON, April 28, 2026--Today, Budweiser, the Official Beer Sponsor of the FIFA World Cup 2026™, unveiled its newest global football platform, "Let It Pour," cracking open four years' worth of anticipation for the game’s biggest stage. Activating across more than forty countries, the global beer icon is supercharging celebrations with Bud FC fan events, The Bud Fan Store, and a new global film calling the world together to Let It Pour.
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