Press release
Angi Survey Reveals How Gender Shapes Homeownership Attitudes
Women homeowners surveyed say they find home improvement expensive, are less confident in their knowledge of home projects, and prefer to share home project
About this update from Angi Inc.
[{"type":"text","content":"Women homeowners surveyed say they find home improvement expensive, are less confident in their knowledge of home projects, and prefer to share home project decision-making—but that might be changing\nDENVER, March 29, 2023 (GLOBE NEWSWIRE) -- Angi, a leading and comprehensive solution for home improvement, today announced the results of a new survey of 1,000 U.S. homeowners, which highlights the differences in how women and men of different ages and generations approach homeownership in a post pandemic era. While both men and women (68% and 52% respectively) tend to view themselves as the sole decision maker when it comes to home projects, more men (58%) say they prefer to control these decisions. Men also tend to say they find home improvement “rewarding,” and more frequently feel they are “very knowledgeable” about home maintenance and repair work (40%) as compared to women (29%). “We know women—single or married—drive consumer purchase decisions in the home, but there’s more of a nuanced power dynamic between men and women when it comes to spending decisions on the home itself,” said Angie Hicks, Chief Customer Officer of Angi. “Men and women homeowners both see themselves as holding the power on these decisions, but women don’t demonstrate the same confidence men do. Women also prefer to collaborate on home project decisions, while men want to go it alone.” The results differ, however, for younger homeowners. Women under the age of 34 are more likely to say they feel “very knowledgeable” about home improvement (36%) versus those over the age of 34 (26%). Younger women also prefer sole ownership (49%) of decisions versus those over the age of 34 (42%). The inverse is true for men: those under the age of 34 (44%) prefer shared responsibility more than those over 34 (39%). Continued Ms. Hicks, “What’s interesting is how these dynamics may evolve in the future as we look at younger homeowners. Our research shows younger women are more likely to have purchased their first home while single, which could potentially influence their confidence and approach to decision-making. At the same time, younger men more frequently prefer to collaborate on home project decision-making as compared to their older counterparts.” Key findings of the survey include: Who’s driving: Men (68%) say more frequently they are the primary decision maker w...