Press release
After Remarkable Results, the Coldwell Banker Brand to Expand Its RealVitalize Roll Out to National Affiliate Network
Pilot program sees RealVitalize homes sell +25% faster compared to others on the market MADISON, N.J., Aug. 17, 2020 /PRNewswire/ -- Coldwell Banker Real
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[{"type":"text","content":"Pilot program sees RealVitalize homes sell +25% faster compared to others on the market\n\n\nMADISON, N.J., Aug. 17, 2020 /PRNewswire/ -- Coldwell Banker Real Estate LLC, a Realogy (NYSE: RLGY) brand, today announced the expansion of its successful pilot home improvement program, RealVitalizeSM, to include Coldwell Banker Affiliates. Following a successful beta pilot period, which launched RealVitalize to Coldwell Banker's company-owned offices in 2019, the program also features process enhancements to enable more affiliated agents to sell homes faster and for more money. All Coldwell Banker Affiliates will be invited to enroll in the program in 2021.\n\n \n \n \n \n \n \n\n \nRealVitalize provides home sellers with home improvement resources prior to or during the home listing period with no up-front costs or interest charges. Realogy partnered with HomeAdvisor®, a leading digital marketplace that evolves the way homeowners find, connect with, and purchase home services, to provide direct, superior home improvement options to consumers. \nTo participate, a Coldwell Banker affiliated agent connects their home seller with a dedicated HomeAdvisor project consultant. The consultant manages the project from start to finish by finding experienced, pre-screened service professionals from HomeAdvisor's network to complete the improvements. This allows the agent to focus on marketing and selling the home, and is a huge value add for consumers.\nDuring the pilot program,1 the use of RealVitalize saw: \nHomes sell more than 25% faster compared to other homes on the market Homes sell a full 4 percentage points closer to list price An average brokerage commission rate 15 basis points higher Overall agent satisfaction with the program was 95%Since its inception one year ago, thousands of listings have been enrolled in RealVitalize. The program is currently available in 29 major markets nationwide in Coldwell Banker company-owned offices, except for Delaware and Rhode Island. \nTwo Coldwell Banker Affiliates are leading the affiliate pilot program, extending the service area, Coldwell Banker D'Ann Harper in San Antonio, Texas, and Coldwell Banker Distinctive Properties in Grand Junction, Colorado. \nSpeak with your local Coldwell Banker office to find out more.\nQUOTES \"We are more than halfway toward our goal of making RealVitalize availabl...