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Cheers to 'Real Life': Andrew Peller Limited Announces Significant Investment in Peller Family Vineyards Brand
Cheers to 'Real Life': Andrew Peller Limited Announces Significant Investment in Peller Fa...
About this update from Andrew Peller Limited Class A
[{"type":"text","content":"\n\n\n\nCheers to 'Real Life': Andrew Peller Limited Announces Significant Investment in Peller Family Vineyards Brand\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nGRIMSBY, ON, April 11, 2019\n\n\n\nConsumer focus, with a humorous look at family life, aimed at expanding APL's share of the $11 billion Canadian wine market\n GRIMSBY, ON, April 11, 2019 /CNW/ - Andrew Peller Limited ADW.A/ADW.B (\"APL\" or the \"Company\") understands that even though real life is often funny, messy and imperfect, it can still pair beautifully with a great wine. Today's launch of the new Peller Family Vineyards brand features a collection of many of the company's bestselling products. It demonstrates APL's ongoing commitment to providing extraordinary wine for everyday life -- even mud pie dinners and epic fail wedding proposals. \n\n \n \n\n \n\"For more than 50 years and four generations the Peller family has been committed to quality wine production,\" said Randy Powell, President of Andrew Peller Limited. \"Peller is a brand that consumers trust, and Peller Family Vineyards is a wine that families can trust with any occasion.\"\nThe launch will be supported by a comprehensive Canadian media campaign, the company's largest in more than 25 years. This large-scale campaign will celebrate life's perfectly imperfect moments, while positioning Peller Family Vineyards as a signature for quality, approachable wine – Vinted for Real Life. The first TV spot will air on April 16, with the full-scale campaign launching later this summer, including television, digital, social, public relations and in-store programs.\n\"Taste and packaging are critical,\" added Shawn MacLeod, Executive Vice President, Marketing. \"We optimized taste profiles across the leading varietals and blends to better suit the Canadian palette, and improved packaging to increase in-store&#x...