Business
Amplitude Introduces New Enterprise Marketing Capabilities to Boost Impact and Revenue
New features empower marketers to increase conversions, improve ROI, and target audiences more precisely by understanding the full customer journey SAN
About this update from Amplitude, Inc.
[{"type":"text","content":"\nNew features empower marketers to increase conversions, improve ROI, and target audiences more precisely by understanding the full customer journey\n\n SAN FRANCISCO--(BUSINESS WIRE)--\nAmplitude, Inc. (Nasdaq: AMPL), the leading digital analytics platform, today launched new capabilities that bring marketing and product data together to help marketers optimize every dollar, channel, and campaign. Now, teams can easily see what drives conversions and lifetime value (LTV), confidently measure return on ad spend, and more precisely target audiences with relevant messaging—all within Amplitude’s integrated platform.\n\n“Marketers are being asked to do more with less—and deliver results,” said Tifenn Dano Kwan, chief marketing officer at Amplitude. “Clicks and impressions don’t cut it anymore. You need to know what’s driving revenue, what’s hurting conversion, and how to fix it quickly across the entire customer journey. That’s exactly what we’re delivering: actionable insights and intelligent tools that connect top-of-funnel campaigns to real business impact.”\n\nUnlike traditional marketing analytics tools that focus on vanity metrics, Amplitude’s platform ties every campaign touchpoint to in-product behavior, engagement, and LTV. The result is a complete view of the customer journey—from first click to long-term retention—backed by data, not assumptions.\n\nAmplitude’s digital analytics platform spans Analytics, Experiment, Activation, Session Replay, and Guides and Surveys. New features include:\n\n\nOut-of-the-box marketing analytics: Leverage real-time dashboards tailored for marketers with campaign insights, channel insights, and new ad performance analytics—no SQL or data setup required.\n\n\nData Table Visualizations: Create flexible, easy-to-digest custom reports with new chart visualizations for data tables.\n\n\nEntry analysis: Identify where users come from and what they do next, so teams can optimize based on customer intent.\n\n\nHeatmaps: Visualize where users click, scroll, and select to uncover friction and optimize web and landing pages for maximum conversion.\n\n\nNo-code visual experimentation: Test web pages and campaigns faster and more easily with more capabilities added to Web Experiment, no code required.\n\n\nSeamless integrations with leading ad networks: Report on campaigns and personalize ad targeting...