Amplitude Extends Platform with Session Replay and Simplified Pricing

About this update from Amplitude, Inc.

[{"type":"text","content":"\nNew experimentation and event tagging capabilities help teams intuitively track and optimize web activity\n\n\n SAN FRANCISCO--(BUSINESS WIRE)--\nAmplitude, Inc. (Nasdaq: AMPL) today announced the expansion of its Digital Analytics Platform to include Session Replay, new experimentation capabilities, and simplified event tagging. With Session Replay, Amplitude now combines qualitative and quantitative data to help companies understand the “why” behind user behavior. New Experiment capabilities help teams build more personalized websites and campaigns. Visual tag editor lowers the barrier to entry for companies getting started with data collection and instrumentation. Alongside redesigned pricing options to meet the needs of organizations of all sizes, these new capabilities help companies see everything their customers do, understand what drives growth, and build better products—all in one platform.\n\n\nIn today’s market, the experience a customer has with a digital product or website directly impacts the success of that business. That's why organizations need to have a clear and connected understanding of customer behavior. These insights are the foundation for creating personalized experiences that allow organizations to attract, engage, and retain customers.\n\n\nThe new features of Amplitude’s platform include:\n\n\n\nSession Replay: Session Replay helps companies visualize the user journey through the product, showing what customers like and where they get stuck. Integrated with Amplitude Analytics, organizations gain access to both qualitative and quantitative insights to fix issues, drive greater conversion, and ultimately, improve the customer experience. Session Replay is generally available today.\n\n\n\nExperiment for web: Deliver personalized experiences with new web experimentation capabilities. Easily test multiple landing pages to optimize web and campaign performance. Paired with Amplitude Analytics, teams gain a holistic understanding of what impacts customer behavior and how to deliver experiences that drive growth. Experiment for web will be generally available in the first half of 2024.\n\n\n\nVisual tag editor: Visual tag editor automates the data collection and instrumentation process to help teams intuitively track website or app activity. Visual tag editor will be generally available in the first half ...

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