Amplitude Customers Saw 217% Return on Investment According to Independent Research Study

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[{"type":"text","content":"\nBusinesses cite profit growth, improved customer retention, and cost and time savings as a result of using Amplitude\n\n\n SAN FRANCISCO--(BUSINESS WIRE)--\nAmplitude, Inc. (Nasdaq: AMPL), a leading digital analytics platform, today announced the results of the Total Economic Impact™ of Amplitude study conducted by Forrester Consulting. The study found that a composite organization comprised of interviewees with experience using Amplitude saw a 217% return on investment (ROI) over a three-year period. Those customers also recouped their investment in Amplitude through additional revenue in less than six months.\n\n\nBefore moving to Amplitude, the businesses said they had no clear view of how their customers were using their digital products. The analytics tools they were using were disjointed, creating low confidence in data quality and, ultimately, a lack of understanding as to how product changes impacted revenue and business growth. With Amplitude, however, interviewees said, “their organizations’ product teams, data scientists, and engineers were able to realize significant time savings”1 in various analytics and experimentation activities. Amplitude also helped them identify new customers and discover expansion opportunities with existing accounts.\n\n\n“With current market conditions, value creation and return on investment are top of mind for every business leader. New technology investments need to help customers drive top-line growth through acquisition and retention of customers, or they need to help manage costs on the bottom line,” said Nate Crook, chief revenue officer at Amplitude. “Amplitude impacts all of these value drivers for our customers and has quickly become a mission-critical platform for businesses across the globe. Our digital analytics platform helps organizations better understand customer behaviors and improve their digital product experiences. We believe the TEI study validates the importance of Amplitude in helping organizations acquire and retain customers, creating seamless paths to monetization, and driving growth.”\n\n\nIn the study, Forrester notes that companies who invest in customer analytics technologies improve the customer experience (CX) by identifying CX pain points, driving loyalty and retention, and increasing customer lifetime value.\n\n\nBy adopting Amplitude’s Digital Analytics...

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