Business
Amplitude Announces Partnership With Snowflake to Combine the Data Cloud and Digital Optimization, Delivering Real-Time, Unified and Enriched Customer Insights
New integration seamlessly unites the best-in-class data cloud with #1 product analytics solution within Amplitude to break down data silos, enrich product
About this update from Amplitude, Inc.
[{"type":"text","content":"\nNew integration seamlessly unites the best-in-class data cloud with #1 product analytics solution within Amplitude to break down data silos, enrich product data and accelerate innovation\n\n SAN FRANCISCO--(BUSINESS WIRE)--\nAmplitude, Inc. (Nasdaq: AMPL), a pioneer in digital optimization, today announced the availability of a new product integration and partnership with Snowflake, the Data Cloud company. Now, with just a few clicks, any Snowflake customer can easily import data into Amplitude and unlock actionable insight into customer behaviors and product experiences. Amplitude’s Digital Optimization System delivers deep understanding into which behaviors lead to business outcomes by capturing every customer action from data sources. This bi-directional integration empowers teams to break down data silos, enrich sets of data, and unlock real-time self-service insights. Now every member of an organization – from product managers to marketers and executives – can use Snowflake and Amplitude to make data-driven decisions that fuel faster product innovation and revenue growth.\n\n“At Amplitude, we’re on a mission to help companies build better products through data,” said Justin Bauer, senior vice president of product at Amplitude. “Businesses today have to know if their strategic product decisions are the right ones, so it is critical that technical and non-technical teams can access the product data they need when and how they want. Our deepened partnership with Snowflake puts best-in-class analytics on top of the best-in-class data cloud for faster insights-to-action that help leaders know their customers, grow their customers and keep their customers.”\n\nFor example, digital payments leader Square uses Amplitude’s integration with Snowflake to empower its teams to better understand, engage and delight its customers. With actionable and real-time data driving its product development process, leaders at Square can focus on what matters most: creating extraordinary digital experiences.\n\nSnowflake customers can also access the full-breadth of Amplitude’s Digital Optimization System. They can now transform Snowflake’s data into a format that can be leveraged for behavioral personalization and take action on that data with Amplitude Recommend and Amplitude Experiment.\n\nAdditionally, the integration works bi-directionally. S...