Business
Amorepacific Opens Flagship Store AMORE YONGSAN
Amorepacific reopened its flagship store, AMORE YONGSAN, at its headquarters in Yongsan, Seoul, on April 30. The space is designed to bring the company's corporate vision, "Create New Beauty," to life, offering customers a firsthand experience. As a next-generation beauty flagship, the store integrates a brand showroom, diagnostic and bespoke cosmetics services, a research space, and community functions.
About this update from Amorepacific Corp.
[{"type":"text","content":"A 'House of New Beauty' that embodies the 'Create New Beauty' corporate vision, integrating a brand showroom, a research center, and personalized beauty experiences","length":186,"tagName":"p","attribs":{}},{"type":"text","content":"SEOUL, South Korea, May 11, 2026 /PRNewswire/ -- Amorepacific reopened its flagship store, AMORE YONGSAN, at its headquarters in Yongsan, Seoul, on April 30. The space is designed to bring the company's corporate vision, "Create New Beauty," to life, offering customers a firsthand experience. As a next-generation beauty flagship, the store integrates a brand showroom, diagnostic and bespoke cosmetics services, a research space, and community functions.","length":470,"tagName":"p"},{"type":"image","alt":"AMORE YONGSAN Flagship Store Overview","displaySize":"","headline":null,"caption":"AMORE YONGSAN Flagship Store Overview","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":266,"url":"https://media.zenfs.com/en/prnewswire.com/7571c6fde599e4b9e1c8b52dbc4f64e9"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/prjfJOQYnPKM1txX6tm0UQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ2OQ--/https://media.zenfs.com/en/prnewswire.com/7571c6fde599e4b9e1c8b52dbc4f64e9","width":400,"height":266},"resize_sm":{"url":"https://s.yimg.com/ny/api/res/1.2/HT0AztWK1hHGHvW1HYCHqw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTQyNg--/https://media.zenfs.com/en/prnewswire.com/7571c6fde599e4b9e1c8b52dbc4f64e9","width":400,"height":266}},"href":"https://mma.prnewswire.com/media/2976677/AMORE_YONGSAN_Flagship_Store_Overview.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""Create New Beauty" is Amorepacific's corporate vision, centered on creating new forms of beauty together with customers through technology and science-driven innovation. AMORE YONGSAN embodies the vision across its space, services, and overall customer experience, brought together under the concept of a "House of New Beauty."","length":352,"tagName":"p"},{"type":"text","content":"AMORE YONGSAN serves as a K-beauty showroom where visitors can explore Amorepacific's key brands and latest products in one place. At the same time, it operates as a research-driven space offering skin diagnostics and bespoke cosmetics services powered by advanced beauty technologies. R...