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AMERISERV BANK LAUNCHES SOCIAL MEDIA CAMPAIGN, SERVING UP 30 DAYS OF KINDNESS
JOHNSTOWN, Pa., Nov. 2, 2022 /PRNewswire/ -- (NASDAQ: ASRV) – It costs nothing to be kind. That is the message AmeriServ Bank is sharing as it kicks off the
About this update from Ameriserv Financial Inc.
[{"type":"text","content":"JOHNSTOWN, Pa., Nov. 2, 2022 /PRNewswire/ -- (NASDAQ: ASRV) – It costs nothing to be kind. That is the message AmeriServ Bank is sharing as it kicks off the social media campaign, \"Serving Up 30 Days of Kindness.\" The campaign, which runs throughout November on the Facebook and Instagram social media platforms, encourages followers to share a short story or photograph depicting a random act of kindness.\nFor every random act of kindness shared, participants are entered into a drawing for the chance to donate $1,000 to one of the following military service charities – the Wounded Warrior Project, Toys for Tots, and K9s for Warriors – and to win a $250 gift card to a local grocery store of their choosing. The charities not chosen will receive separate donations from AmeriServ Bank.\n\"It takes nothing to share an act of kindness and that is what we want to people to be thinking about in the weeks leading up to the holiday season. We never really know what is going on in peoples' lives, but if we can put a smile on someone's face, make them feel appreciated or even just acknowledged, we are paying forward good things that make a difference,\" Susan Tomera Angeletti, AmeriServ senior vice president – marketing and alternative delivery, explained.\nShe added, \"We launched this campaign now because the timing is right. It helps people focus on what is truly important while also helping to recognize the organizations that assist our military service members and provide items to help make children's holidays brighter.\"\nTo participate in AmeriServ Serving Up 30 Days of Kindness, users are encouraged to visit the AmeriServ Facebook page or post to their personal Instagram page using the hashtag #AmeriServUpKindness.\nABOUT THE WOUNDED WARRIOR PROJECT – Wounded Warrior Project (WWP) began in 2003 as a small, grassroots effort providing simple care and comfort items to the hospital bedsides of the first wounded service members returning home from the conflicts in Iraq and Afghanistan. As their post-service needs evolved, so have our programs and services. Today, through our direct programs in mental health, career counseling, and long-term rehabilitative care, along with our advocacy efforts, we improve the lives of millions of warriors and their families.\nFor more information about the Wounded Warrior Project or to make a monetary do...