Business
Champion Safe Co. Surpasses Sales Goals at Recent Buying Group Shows, Achieving $2.4M Year-To-Date 2025 Sales and Outperforming Internal Projections
Provo, UT, Feb. 18, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company (“Champion” or the “Company”) (championsafe.com) a leader in gun safes and vault doors, a

About this update from American Rebel Holdings, Inc.
[{"type":"text","content":"Provo, UT, Feb. 18, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company (“Champion” or the “Company”) (championsafe.com) a leader in gun safes and vault doors, a wholly-owned subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand (americanrebel.com), is proud to announce its continued strong momentum in 2025. Champion has surpassed its internal sales projections, achieving over $2.4 million in year-to-date revenue, with more than $610,000 generated at recent Nation’s Best Sports (NBS) and Sports Inc. buying group shows. Innovation Driving Growth A key factor behind this success is Champion’s latest product innovations, featuring enhanced security, refined aesthetics, and superior craftsmanship. Dealers at the NBS and Sports Inc. shows responded enthusiastically to the 2025 product lineup, recognizing Champion’s commitment to quality and performance in an increasingly competitive market. \"Attending these early-year buying group shows is essential for us, and Champion has received an outstanding response to our updated product lineup,\" said Thomas Mihalek, CEO of Champion Safe Company. \"Dealers understand that quality and attention to detail are more important than ever, and Champion Safe excels in both areas. The strong sales performance at NBS and Sports Inc demonstrates the trust and demand for our products. We are committed to continuous growth and expansion through our innovative programming and enhanced manufacturing procedures. Our goal is to ensure that Champion remains the top choice for firearm dealers and security-focused customers.\" Commitment to Dealers and Market Leadership Champion Safe remains dedicated to supporting its dealer network with industry-leading service, reliable inventory, and premium products that drive retail success. The company values its partnerships with buying group members and continues to provide cutting-edge solutions and tools to help dealers grow their businesses. \"We are just beginning to see the results of the dramatic improvements across all aspects at Champion Safe Company that began almost immediately after appointing Mr. Mihalek as CEO of Champion in April 2024,\" said Andy Ross, CEO of American Rebel Holdings, Inc. \"Mr. Mihalek is the type of seasoned and successful outdoor industry and consumer products executive that we were looking for to lead and g...