Business
Award-Winning Producer Doug Grau to Spearhead Creation of American Rebel Productions, a New Content Arm of American Rebel Holdings, Inc.
NASHVILLE, TN, July 10, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), the creator of American Rebel Beer (americanrebelbeer.com) and a leading designer and marketer of branded safes, personal security products, and patriotic apparel, today announced plans to expand its brand platform through the formation of a new wholly owned subsidiary, American Rebel Productions, LLC. As part of this strategic initiative, the Company has entered int
About this update from American Rebel Holdings, Inc.
[{"type":"image","alt":"American Rebel Holdings Inc","displaySize":"","headline":null,"caption":"American Rebel Holdings Inc","className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":152,"url":"https://media.zenfs.com/en/globenewswire.com/90eceade5007b032b5f41c7cb9364443"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/VVRenH_jk4jkyD921nI0sQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTIxMztjZj13ZWJw/https://media.zenfs.com/en/globenewswire.com/90eceade5007b032b5f41c7cb9364443","width":300,"height":152}},"lazy":false},{"type":"text","content":"NASHVILLE, TN, July 10, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), the creator of American Rebel Beer (americanrebelbeer.com) and a leading designer and marketer of branded safes, personal security products, and patriotic apparel, today announced plans to expand its brand platform through the formation of a new wholly owned subsidiary, American Rebel Productions, LLC.","length":434,"tagName":"p"},{"type":"text","content":"As part of this strategic initiative, the Company has entered into a professional services agreement with Award-winning producer and music industry veteran Doug Grau, who will serve as a strategic advisor to CEO Andy Ross. Grau will assist in developing a business strategy for the new division, which will focus on content creation and brand storytelling aligned with the Company’s patriotic mission. Upon formal establishment of the subsidiary, Grau is expected to serve as its initial President.","length":498,"tagName":"p"},{"type":"text","content":"Doug Grau, a veteran music industry executive and original co-founder of American Rebel Holdings, Inc., has played a key role in the Company’s early brand development and creative direction. His longstanding collaboration with CEO Andy Ross helped shape the Company’s identity as “America’s Patriotic Brand.”","length":308,"tagName":"p"},{"type":"text","content":"From Song to Brand: The Origin of American Rebel","length":48,"tagName":"p"},{"type":"text","content":"Grau and Ross have completed three albums together and have begun recording a fourth studio album. Ross’s three released albums – You Ain’t Seen Crazy Yet (2011), Cold Dead Hand (2013), and Time to Fight (2016) – benefited from Grau’s 40+ years of music industry experience. The first completed track for Time to ...