Business
American Rebel (NASDAQ: AREB) Makes Minority Investment in Schmitty’s Herbal Snuff and Pouches to Enter $10B Smokeless Market
Initial focus will be on growing Schmitty’s existing retail footprint while jointly pursuing new retail expansion and exploring licensing opportunities under
About this update from American Rebel Holdings, Inc.
[{"type":"text","content":"Initial focus will be on growing Schmitty’s existing retail footprint while jointly pursuing new retail expansion and exploring licensing opportunities under America’s Patriotic Brand. $10B+ U.S. smokeless market opportunity: Schmitty’s tobacco- and nicotine-free products already have proven sell-through and retail traction.Near-term growth: Partnership will focus on expansion of Schmitty’s existing distribution and retail placements, targeting a $40–50M wholesale opportunity.Future upside: American Rebel and Schmitty’s will jointly pursue national retail expansion and explore licensing opportunities to strengthen America’s Patriotic Brand across categories. Nashville, TN, Sept. 10, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), America’s Patriotic Brand, today announced a strategic 19% minority investment in Schmitty’s Herbal Snuff and Pouches (schmittys.com), a premium, better-for-you smokeless brand rooted in strong American values. The transaction reinforces the American Rebels commitment to expanding its portfolio of high-growth consumer products that align with our patriotic values. American Rebel (americanrebel.com) is the creator of American Rebel Beer (americanrebelbeer.com)—America’s fastest-growing beer—and a leading designer and marketer of branded safes, personal security products, and patriotic apparel. Its portfolio includes Champion Safe Company, a wholly owned subsidiary and manufacturer of premium safes. The strategic investment combines Schmitty’s proven smokeless product lineup, existing retail placements, and regional distribution with American Rebel’s rapidly expanding national retail and distributor platform. The initial goal is to grow Schmitty’s distribution footprint, pursue joint retail expansion, and explore licensing opportunities that leverage the strength of America’s Patriotic Brand across categories. With a near-term U.S. wholesale market opportunity estimated at $40–50 million, the collaboration is designed to accelerate revenue growth while positioning both companies to pursue broader multi-category consumer product opportunities. All the Flavor. None of the Tobacco. Authentic. American. Schmitty’s is redefining the smokeless experience with tobacco-free, nicotine-free products that deliver the ritual and taste consumers expect — witho...