Business
American Rebel Light Beer Recaps Successful Title Sponsorship of American Rebel Light Virginia NHRA Nationals
American Rebel Light and NHRA Exceed Expectations with Brand Building and Product Penetration as American Rebel Light Outsells Top 2 National Brands Combined
About this update from American Rebel Holdings, Inc.
[{"type":"text","content":"American Rebel Light and NHRA Exceed Expectations with Brand Building and Product Penetration as American Rebel Light Outsells Top 2 National Brands Combined NASHVILLE, TN, June 25, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (\"American Rebel\" or the \"Company\"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, reports that the American Rebel Light Beer title sponsorship of the American Rebel Light Virginia NHRA Nationals June 20 – 22 at Virginia Motorsports Park in Richmond, VA exceeded expectations. American Rebel Light was available at all concession locations selling beer at Virginia Motorsports Park as well as in the American Rebel Light Party Tent and the American Rebel Light Trackside Bar. CEO Andy Ross performed two concerts during the race weekend and the Sunday concert was covered on the FOX broadcast. The American Rebel Light Virginia NHRA Nationals Finals were broadcast on the FOX broadcast network on Sunday, June 22, and re-aired Monday, June 23 and Wednesday, June 25. Additional re-airings of the American Rebel Light Virginia NHRA Nationals are scheduled for Thursday, June 26 from 9 – 11 pm Eastern on FS2 and Friday, June 27 from 3 – 5 am Eastern on FS1. Viewership of the American Rebel Light Virginia NHRA Nationals is expected to approach two million. American Rebel Light Beer outsold the top 2 national brands during the race weekend at Virginia Motorsports Park, benefiting from the trackside signage and brand integrations throughout the track. The American Rebel Party Tent was a huge success as race fans escaped from the heat to enjoy a cold Rebel Light. The FOX broadcast announcers and the track PA announcers made frequent references to American Rebel Light and the NHRA drivers were very complimentary of the American Rebel Light title sponsorship during their on-camera interviews and the drivers and crew spotlighted American Rebel Light beer in victory lane celebrations. “The NHRA does it right,” said American Rebel CEO Andy Ross. “Everyone is very appreciative of our involvement as title sponsor and everyone from the drivers, their teams and the track express their thanks to American Rebel Light and make sure they have our beer visible and they all are brand am...