Business
American Rebel Light Beer Enters Full Production to Satisfy Customer Demand in Multiple States
Nashville, TN, Aug. 23, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), the creator of American
About this update from American Rebel Holdings, Inc.
[{"type":"text","content":"Nashville, TN, Aug. 23, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (\"American Rebel\" or the \"Company\"), the creator of American Rebel Beer (www.americanrebelbeer.com), and branded safes, personal security and self-defense products and apparel, announced initial production of American Rebel Light 12oz and “Tall Boy” cans for distribution. American Rebel Light Beer is a premium domestic light lager. Batches of American Rebel Light Beer are currently “In the Tank” and on schedule. The Company is taking initial stocking orders from distributors Best Brands in Tennessee and Dichello in Connecticut. Reorders are being aggregated for Ohio’s Bonbright and Kansas’s Standard Beverage. Initial production of American Rebel Light is scheduled to be available to our distributors’ customers right after Labor Day. “American Rebel Light is coming to a store near you. Production of our non-craft light beer is a crucial step in the evolution of the American Rebel brand, and I’m happy to announce that we are on schedule,” said Andy Ross, Chief Executive Officer of American Rebel. “Feedback on our initial test run has been positive with appearances at events like the Country Stampede in the Kansas City suburb of Bonner Springs, KS. Our beer is poised and ready to take market share nationwide as we continue to enter new distribution agreements.” American Rebel Light is produced in partnership with AlcSource, the largest integrated provider of beverage development, sourcing, and production solutions in the U.S. “I am very proud of our incredible distributors we’ve contracted with so far,” said Andy Ross. “For the entire state of Kansas, we’ve contracted with Standard Beverage Corporation (www.standardbeverage.com/), a leading beverage distributor in Kansas for 75 years. Standard Beverage has already placed American Rebel Light Lager into nearly 200 retail locations, including grocery store chains Price Chopper and Hen House, a few 7-11s and many independent convenience and liquor stores.” Bonbright Distributors (www.bonbright.com/), a Miller/Coors house, has already launched American Rebel Light Lager at Tony Stewart's Eldora Speedway (www.eldoraspeedway.com/) and the surrounding area and will expand throughout their entire 9-county territory in west central Ohio in September. The Rebel Light launch at Eldora Speedway wa...