Business
American Rebel Holdings (NASDAQ: AREB) Accelerates Beverage Retail Expansion with “Rebel Light” Beer Authorization in 62 Minuteman Food Mart Stores Across the Carolinas
Continued Strategic Southeast Retail Growth Positions American Rebel Light Beer as the Leading Patriotic, Better-for-You Beer in the C-Store Channel
About this update from American Rebel Holdings, Inc.
[{"type":"text","content":"Continued Strategic Southeast Retail Growth Positions American Rebel Light Beer as the Leading Patriotic, Better-for-You Beer in the C-Store Channel NASHVILLE, TN, July 01, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (\"American Rebel\" or the \"Company\"), America’s Patriotic Brand and creator of American Rebel Light Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, proudly announces additional retail expansion for its beverage division. American Rebel Light Beer, the company’s flagship Patriotic and “Better-for-You” light beer, has secured retail authorization in 62 Minuteman Food Mart locations across North Carolina and South Carolina—marking a significant leap in its Southeastern retail expansion strategy. This retail rollout with Minuteman Food Marts www.minutemanfoodmart.com, a respected regional operator with a strong community presence, positions American Rebel Light in one of the most beer-forward convenience store markets in the country. With over 150,000 convenience stores nationwide, and beer accounting for nearly 7% of all in-store sales—especially peaking around patriotic holidays—this placement is both timely and strategically aligned with American Rebel Light Beer’s values and consumer base. “We’re fired up to partner with Minuteman Food Marts to bring American Rebel Light to even more proud Americans,” said Todd Porter, President of American Rebel Beverage. “This milestone reflects our commitment to celebrating American values while fueling our rapid growth in key Southeastern markets.” Minuteman Food Mart, operated by Campbell Oil Company, has emerged as a top-tier independent C-store chain in the Carolinas, following its acquisition of Friendly Mart’s 18-store portfolio and continued site development. Its regional strength and loyal customer base make it an ideal partner for American Rebel’s mission-driven brand. Founded in 1976, Minuteman Food Mart has grown into a trusted convenience destination across the Carolinas. Minuteman Food Mart is a fourth-generation family business that began as a single service station and has grown into a network of over 60 convenience stores across North and South Carolina. The name “Minuteman” was inspired by a statue atop a Lance crackers display in a loca...