Business
American Rebel Holdings, Inc. (NASDAQ: AREB) Announces Breakout Success at 2025 NBWA Convention with Expanded National Distribution Footprint for American Rebel Light – America’s Patriotic and Fastest Growing Beer
Accelerated National Expansion Following NBWA 2025—16 On-Site Commitments Unlock Opportunity in 9 New States, with 2 Distributors Entering Contract Talks
About this update from American Rebel Holdings, Inc.
[{"type":"text","content":"Accelerated National Expansion Following NBWA 2025—16 On-Site Commitments Unlock Opportunity in 9 New States, with 2 Distributors Entering Contract Talks Within 24 Hours Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi, and Minnesota. American Rebel Light Beer is a Premium Domestic Light Lager – all-natural, crisp, clean, and bold with a lighter feel. Approximately 100 calories, 3.2 carbohydrates, and 4.3 percent ABV per 12 oz serving. Brewed without added supplements, corn, rice, or sweeteners. Nashville, TN, Oct. 20, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (www.americanrebel.com), the company behind American Rebel Light, “America’s Patriotic Beer,” today announced a highly successful showing at the 2025 National Beer Wholesalers Association (NBWA) Annual Convention in Las Vegas. The event marked a transformative milestone in the company’s expansion strategy — driving distributor engagement, unlocking new markets across the country, and reaffirming nationwide excitement for American Rebel Light that proudly stands for American values. Exceptional Distributor Engagement and Expansion Momentum American Rebel Light Beer (www.americanrebelbeer.com) made a bold statement at NBWA 2025 with its largest and most impactful presence to date. Over the course of the convention, the company met with more than 110 distributors, achieved 83 qualified follow-ups, and secured 65 high-interest partnership opportunities. Among them, 16 distributors provided verbal commitments on-site, unlocking nine new states for potential market entry. Within just 24 hours, two distributors initiated formal contract negotiations — a clear signal of the brand’s momentum and market demand. The new state expansions include potential or indicated expansion into Massachusetts, Illinois, Utah, Arizona, South Carolina, Pennsylvania, Wisconsin, West Virginia, Texas and North Dakota, with additional county-level agreements expanding coverage in Arkansas, Mississippi, and North Carolina. “This wasn’t just a booth — it reaffirmed what we’ve seen over the past year,” said Todd Porter, President of American Rebel Beverage. “American Rebel Beer is a great-tasting light beer, and top-tier distribut...