Business
American Rebel Holdings, Inc. (NASDAQ: AREB) Adds C & C Distributors to Advance American Rebel Light Beer’s Distribution-First Growth Strategy in Arkansas
Family-owned Anheuser-Busch wholesaler extends American Rebel Light’s patriotic footprint across northeast Arkansas with deep local relationships, high-volume
About this update from American Rebel Holdings, Inc.
[{"type":"text","content":"Family-owned Anheuser-Busch wholesaler extends American Rebel Light’s patriotic footprint across northeast Arkansas with deep local relationships, high-volume channel access, and a 30+ year track record of brand building NASHVILLE, Tenn., Dec. 01, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), America’s Patriotic Brand and maker of American Rebel Light Beer—America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer—today announced a new beer distribution partnership with C & C Distributors of Newport, Arkansas. The partnership follows American Rebel’s breakout performance at the 2025 National Beer Wholesalers Association (NBWA) Annual Convention in Las Vegas and reflects the continued distribution momentum generated at the show. The agreement, executed through American Rebel Beverages, a division of American Rebel Holdings, Inc., further advances the Company’s distribution-first strategy, bringing American Rebel Light Beer (www.americanrebelbeer.com) deeper into one of the most culturally grounded and patriotic regions in the country. C & C’s route-to-market coverage spans Greene, Jackson, Randolph, Sharp, Woodruff, Poinsett, Cross and portions of Baxter County, giving the American Rebel Light Beer brand an immediate footprint across key northeast Arkansas communities that represent a high-affinity core customers for the American Rebel Light Beer. “We’ve said from day one that American Rebel Light Beer would be built distributor by distributor, town by town, state by state—and that’s exactly what this Arkansas expansion with C & C represents,” said Andy Ross, CEO of American Rebel Holdings, Inc. (NASDAQ: AREB) “Northeast Arkansas is filled with hard-working, patriotic Americans who love faith, freedom, and this country. Partnering with a family-owned distributor that shares those values gives us the kind of authentic local presence you simply can’t buy with national advertising alone. We’re excited to “Rebel Up!” with C & C Distributors in Arkansas.” C & C Distributors Brings Local Scale and Long-Term Relationships to American Rebel Light Beer For more than three decades, C & C Distributors has been a go-to beer wholesaler in northeast Arkansas, known for consistent service, execution reliability, and steady brand building ove...