Business
American Rebel Expands into the Beverage Industry with the Launch of American Rebel Beer
– Undertakes Transformational Opportunity in Partnership with Industry Leading Beverage Solutions Company and Largest Co-Packer in the U.S. – Nashville, TN,
About this update from American Rebel Holdings, Inc.
[{"type":"text","content":"– Undertakes Transformational Opportunity in Partnership with Industry Leading Beverage Solutions Company and Largest Co-Packer in the U.S. – Nashville, TN, Oct. 05, 2023 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (\"American Rebel\" or the \"Company\"), a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, today announced its expansion into the beverage industry with the launch of American Rebel Beer. “American Rebel’s expansion into the beverage industry is a truly pivotal moment for our company,” said Andy Ross, Chief Executive Officer of American Rebel. “We have built a brand that is based on fundamental values which make American Rebel a household name. Our success in gaining market share with our legacy safe and personal security product businesses has enabled us to build a loyal customer base that we can continue to serve with additional lifestyle products and introduce America’s God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer.” “With over $44 billion in sales for 2022, the U.S. beer market presents a massive opportunity for a new entrant to capture market share. We believe American Rebel is well positioned to capitalize on this opportunity. The current competitive landscape for domestic beers reflects shifting consumer trends and the need for a differentiated product that consumers can buy to express their values. Our strategy aims to fill that void with a product that embodies the spirit of freedom and independence, which has always been the heart and soul of our company. American Rebel is America’s Patriotic Brand,” said Mr. Ross. The Company has partnered with BevSource, the largest integrated provider of beverage development, sourcing, and production solutions in the U.S., to bring American Rebel Beer to market. Based in St. Paul, Minnesota, BevSource provides a full suite of operational and support services to some of the beverage industry’s leading brands. Leveraging its network of long-term strategic relationships with ingredient suppliers, BevSource will provide American Rebel Beer with top-tier ingredient sourcing and full-scale services to support development and production. “From my 20 plus years of experience, American Rebel has all the attributes to be one of BevSource’s highly successful and s...