Business
American Rebel CEO Andy Ross Harnesses Media Appearance on NBC-TV West Palm Beach Affiliate to Amplify Growth Strategy, Propel Brand Expansion and Launch American Rebel Light Beer in Florida
From Song to Strategy: American Rebel's CEO Andy Ross Shares the Brand's Journey with Sunshine Spotlight Host Fiona Daghir Detailing the Journey of America’s
About this update from American Rebel Holdings, Inc.
[{"type":"text","content":"From Song to Strategy: American Rebel's CEO Andy Ross Shares the Brand's Journey with Sunshine Spotlight Host Fiona Daghir Detailing the Journey of America’s Patriotic Brand to Becoming the Next Great American Success Story. West Palm Beach, FL, April 25, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (\"American Rebel\" or the \"Company\"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is pleased to share its CEO Andy Ross’ TV interview on the NBC-TV affiliate in West Palm Beach, Florida – WPTV. Sunshine Spotlight host Fiona Daghir (instagram.com/fionadaghir) and Andy share the American Rebel origin story of how Andy’s song “American Rebel,” which appeared on Andy’s 2013 album Time to Fight, became the blueprint for the creation of American Rebel – America’s Patriotic Brand. “I had incorporated music into my TV show Maximum Archery World Tour as early as 2010 and the song ‘American Rebel’ was my way of summing up my core values and way of life. When I shared the song and video cut with entrepreneur and businessman Corey Lambrecht, Corey said ‘that’s your brand. You need to build your brand around American Rebel and use this patriotic anthem as your mission and values statement.’ I had just had a similar conversation with my record producer Doug Grau. Doug had said that music artists needed to find other ways to monetize their music due to the file sharing phenomenon of the early 2000s. Corey and Doug both helped me start American Rebel in 2015 and we haven’t looked back. I wanted to see American Rebel beer, American Rebel motor oil, American Rebel grills, American Rebel tools. I want Susie to go up to mom and say ‘Mom, what’s Dad want for Father’s Day and she says honey, anything with American Rebel on it.’ We’re a lifestyle brand. Our first products were concealed carry backpacks and jackets, and then we launched American Rebel safes. In February 2022 we uplisted to NASDAQ under the AREB symbol and then we acquired our OEM safe manufacturer Champion Safe (championsafe.com). Champion has been around since 1999, and they manufacture and market our American Rebel safes in addition to their Champion and Superior brands. When an opportunity in the beer market prese...