Business
BREAKING NEWS: Cannabis Investors Score A Touchdown With Mainstream Publicity at Super Bowl LIII
BREAKING NEWS: Cannabis Investors Score A Touchdown With Mainstream Publicity at Super Bowl LIII.
About this update from American Premium Water Corporation
[{"type":"text","content":"\nNEW YORK, Jan. 31, 2019 (GLOBE NEWSWIRE) -- OTCMarketsInsider.com Commentary,\n With the passage of the 2018 Farm Bill and the legalization of marijuana in 33 states, cannabis has jumped from the periphery to the fringes of the mainstream over the past few years. The National Football League (NFL)  and the Super Bowl, are both symbols of mainstream supremacy. Companies have marked their arrival in by advertising during the big game; Amazon, E-trade, Apple were the among those that made their mark with debut commercials during the big game. This year the Cannabis industry was poised to join the realm of the mainstream, as Acreage Holdings Inc. (OTC:ACRGF) (CSE:ACRG-U), a company in the cannabis cultivation, processing and dispensing business, produced a 60-second ad that was intended to be aired during the Super Bowl which showed three people suffering from varying health issues who say their lives were made better by use of medical marijuana.  However, CBS and the NFL did not feel that cannabis was ready for the big time, as they both rejected the ad. The rejection was not completely surprising to Acreage, as their ad-agency sent storyboards to the network and received a return email that said: “CBS will not be accepting any ads for medical marijuana at this time.” Acreage’s President George Allen also commented, “We’re not particularly surprised that CBS and/or the NFL rejected the content, and that is actually less a statement about them and more we think a statement about where we stand right now in this country.” While the NFL and CBS might not be ready for Cannabis to be prime time, that hasn’t stopped other companies from taking advantage of the country’s biggest media stage to get awareness and publicity for their companies. Baristas Coffee Company, Inc. (OTC:BCCI) will have two ads during the Super Bowl that will feature its bestselling White Coffee (www.trywhitecoffee.com) but also its new EnrichaRoast CBD Coffee (www.baristas.tv) which uses a proprietary technology introducing CBD to the beans after they have been roasted. OTCMarketsInsider speculates that CBD got past the network censors because of the passage of the Farm Bill. While not advertising at the Super Bowl, American Premium Water Corporation (OTC:HIPH) will have a presence in Atlanta, as it announc...