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American Premium Water Corp. (OTC:HIPH) Announces Exploration of Strategic Alternatives for FashionCoinX and other Crypto Assets
American Premium Water Corp. (OTC:HIPH) Announces Exploration of Strategic Alternatives for FashionCoinX and other Crypto Assets.
About this update from American Premium Water Corporation
[{"type":"text","content":"\nPLAYA VISTA, Calif., May 30, 2019 (GLOBE NEWSWIRE) -- via OTC PR WIRE – American Premium Water Corporation (OTC: HIPH) (“APWC”) announces that it is seeking to explore strategic alternatives for the FashionCoinX platform and the THRD coin utility token. The Company has begun preliminary discussions on structures that would maximize shareholder value for the assets.             \n CEO American Premium Water Corporation, Ryan Fishoff commented, “In an effort to further the Company’s mission to become the worldwide leader in producing and marketing consumer CBD products, the Company is exploring strategic alternatives for FashionCoinx and THRD Coin. A year and a half ago, with the Company more focused in the fashion space, these assets made sense. However, over the past year the Company has shifted its focus towards becoming a global leader in CBD-infused products. These assets (FashionCoinX and THRD Coin) are not in alignment with the current strategic direction. We have begun preliminary discussions with companies already in the sector, with a potential structure that will maximize shareholder value.  It has also become clear in discussions with advisors over the past few months that having these assets in the Company’s portfolio will inhibit the long term goal of uplisting to the NASDAQ by the end of 2020. We are just at the beginning of this process, but it will not distract the Company from executing its business plan, which is focused on increasing brand awareness and distribution of all its products in the US and Europe.” The Company has committed significant resources towards European expansion. According to a recent report by the Brightfield Group, one of the pre-eminent CBD research organizations, the European market for CBD products is expected to grow 400% through 2023. Since the beginning of 2019, the Company has been heavily focused on the region, setting up a sales team that has successfully secured a large, two-container order with a UK distributer, an agreement with Lynne Franks (www.lynnefranks.com) to jointly develop CBD-infused women’s well-being products, and the partnership with Hanlon’s Brewery (www.hanlonsbrewery.com) that successfully tested a CBD-infused beer prototype, which is slated to go into full production...