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American Premium Water Corp. (HIPH) Announces Sponsorship of NFL Draft Party Hosted by Star New York Jets Running Back Le’Veon Bell
American Premium Water Corp. (HIPH) Announces Sponsorship of NFL Draft Party Hosted by Star New York Jets Running Back Le’Veon Bell.
About this update from American Premium Water Corporation
[{"type":"text","content":"\nPLAYA VISTA, Calif., April 25, 2019 (GLOBE NEWSWIRE) -- via OTC PR WIRE – American Premium Water Corporation (OTC: HIPH) announces that it will be sponsoring an NFL Draft watch party in New York, NY hosted by Le’Veon Bell, the All-Pro Running Back of the New York Jets. Other current and former NFL players will be in attendance, including LALPINA and Gents brand ambassador Jack Brewer.    \n American Premium CEO Ryan Fishoff, commented, “I am excited to have Gents and LALPINA CBD featured at the NFL Draft Watch party tonight. This event further establishes them as premium brands in the marketplace. It also is a demonstration of the marketing firepower that the Company has at its disposal. We had a successful event at the Superbowl; my view is that we are just scratching the surface generating exposure from football related events. It is clear from my conversations with current and former athletes that CBD is a desirable product that helps assist them with recovery and relaxation. Athlete engagement, testimonials, and integration will be an integral part of the Company’s marketing efforts, especially on social media. Having a presence at an event like this allows the Company to get exposure for the brand while creating content that will generate recognition and education for the consumer about the benefits of CBD. Professional sports bridges to the fitness market, a segment the Company is targeting as part of its overall distribution strategy. These events provide the opportunity to cement the brands as market front runners for CBD infused beverages and products to a wider audience in the lifestyle and fitness segments.” The event will take place at Savage at Pomona NYC (www.pomonanyc.com), 8 West 58th Street,  New York, NY starting at 5pm. Ambassador Jack Brewer was instrumental in setting up this event, and will be leading the Company’s athlete engagement and activation efforts going forward for live events and social media. The Company will begin rolling out testimonials about the products in the next few weeks. This part of its broader strategy to target the fitness market, which according to Statistica research, is sized at $30 billion in the US, and is rapidly evolving to embrace CBD infused products as an integral part of modern health regimens.   About American...