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American Premium Water Corp. (HIPH) Announces LALPINA CBD Will be Present for Second Year at Super Bowl LIII Week Festivities in Atlanta
American Premium Water Corp. (HIPH) Announces LALPINA CBD Will be Present for Second Year at Super Bowl LIII Week Festivities in Atlanta.
About this update from American Premium Water Corporation
[{"type":"text","content":"\nPLAYA VISTA, Calif., Jan. 28, 2019 (GLOBE NEWSWIRE) -- American Premium Water Corporation (OTC: HIPH) announces that it will once again be participating in parties and activities in the run up to Super Bowl LIII in Atlanta, Georgia. The Company’s Gents and LALPINA brands will be featured in a number of events with the Willis and Walker brand, a luxury menswear brand founded by Kevin Willis, a NBA All-Star, who had an illustrious 21-year career in the league.\n American Premium CEO Ryan Fishoff commented, “I am excited that the Company will once again be participating in Super Bowl festivities. Last year’s events was tremendous exposure for the Company and its brands. With all the strides we’ve made over the past year, I am excited to be there again and continue progressing forward. Its also nice that the Super Bowl is being held in a much warmer climate (Atlanta) than Minnesota, I won’t need four layers to go outside, which will allow me to pack more Gents hats and LALPINA CBD water in my carry-on!” “Last year we released the prototype of LALPINA CBD, this year we’ve brought it to market and I am excited to be able to have the numerous athletes and influencers on hand to sample the product. There will be a lot of retired athletes in attendance; I believe they will get the most benefit, as CBD has been shown to help aide in the treatment of arthritis, inflammation, and general pain, ailments that many former players deal with on a daily basis in retirement,” added Mr. Fishoff. The Company’s LALPINA CBD product was featured over the weekend at a premiere party during the 2019 Sundance Film Festival that celebrated three movies, Tunnel, Mr. Purple and Crux. This was the brand's first appearance at the world renown event since 2014. The Company is working on product placement arrangements for a number of feature films. LALPINA was featured in the 2017 James Franco movie, “The Vault,” that is available on Netflix. “Having a presence at these tent pole events (Super Bowl, Sundance) is a huge strategic advantage for the Company. We are going to continue to focus on having a presence at these kind of events. The Company’s marketing prowess is what separates us from our competitors; leveraging big events like these is part of the overall marketing strat...