Business
American Premium Water Corp. (HIPH) Announces Establishment of UK Business Development Team to Enter $1 Billion European Hemp Market
American Premium Water Corp. (HIPH) Announces Establishment of UK Business Development Team to Enter $1 Billion European Hemp Market.
About this update from American Premium Water Corporation
[{"type":"text","content":"\nPLAYA VISTA, Calif., Feb. 12, 2019 (GLOBE NEWSWIRE) -- American Premium Water Corporation (OTC: HIPH) announces that it has established a business development team based in the UK and Spain to pursue distribution deals and strategic partnerships for the Company’s LALPINA brand across the Continent.  The team will be led by Tanya Gullick, who will hold the title of Managing Director, Business Development, UK & Europe, with Paolo Toffolo as Director of Sales & Marketing for UK & Europe.\n American Premium CEO Ryan Fishoff, commented, “I am thrilled to announce the Company’s entry into the European continent. This market has been largely ignored by a lot of our counterparts but collectively is as large as the US and Canadian hemp markets. I’m thrilled to bring Tanya and her team on board to expand our brand and sales efforts overseas. Their twenty five plus years of experience in the beverage industry and their expertise in the local markets will allow the Company and the brand to scale very quickly over there. In our strategic planning, they have outlined a marketing and sales strategy that is in-line with the Company’s overall strategy to promote LALPINA CBD; there will be a heavy emphasis on consumer education about CBD, its potential health benefits, and sports marketing. Their team also has a number of high level contacts within the liquor and beer and retail industry, and they have already received inquiries about potential partnerships and joint ventures utilizing the Company’s proprietary formulations. The team has a number of dispensary contacts in Spain, where they will be looking to expand our product portfolio in both CBD & THC infused beverages. This will be a huge potential market for the Company once we export our THC infused beverage that complies with all federal and international laws.  It’s an exciting time and I look forward to going there to meet the entire team and work on the strategy for the region.” Ms. Tanya Gullick, Managing Director, Business Development UK & Europe commented, “I am thrilled to join the American Premium team. I love the LALPINA CBD brand and I think it has a lot of potential to succeed in the UK and European markets. In the next few months we are going to be working feverishly to develop a sales plan to...