BUBBA® Announces Strategic Partnership with Major League Fishing®

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[{"type":"text","content":"BUBBA Pro Series SFS™ to Become Major League Fishing's Official Scale Starting with 2024 Bass Pro Tour Season.\nCOLUMBIA, Mo., July 11, 2023 /PRNewswire/ -- American Outdoor Brands, Inc. (NASDAQ Global Select: AOUT), an industry leading provider of products and accessories for rugged outdoor enthusiasts, today announced that BUBBA®, its leading fishing brand known for exceptional quality and innovation, will partner with Major League Fishing® (MLF), the world's largest tournament-fishing organization and premier outdoor entertainment brand. This collaboration will see BUBBA's Pro Series Smart Fish Scale (BUBBA Pro SFS™) become Major League Fishing's official scale starting with the 2024 Bass Pro Tour season. With the BUBBA Pro SFS™, BUBBA® is redefining what a scale can do, helping MLF's pros compete at the sport's highest level while offering aspiring anglers the opportunity to fish like the pros.\n\n \n \n \n \n \n \n\n \nThe new BUBBA Pro SFS™ meets MLF's demanding tournament requirements, taking its place as arguably the most accurate (+/- 0.3% up to 60-pounds), reliable (3-second start up, ~2x faster than competing digital scales), and easy-to-use scale on the market (unique grip design and high-resolution color LCD display). As a scale, it stands in a class all its own, and beginning in 2024 it will integrate seamlessly with MLF's innovative SCORETRACKER® catch, weigh, and immediate release real-time scoring system on the Bass Pro Tour.\nThe BUBBA Pro SFS™ was designed to be more than just a scale. Without any additional effort required, the BUBBA Pro SFS™ gives MLF Officials and anglers the ability to automatically log fish weight, catch locations via GPS (confidentially, of course), and even location-specific weather conditions. In turn, the BUBBA Pro SFS™ becomes a data-rich hub, giving MLF pros new insights into fish behavior when using the scale during practice, and giving MLF Officials exceptionally fast and accurate scoring during competition.\nBUBBA® understands that every second counts, so the BUBBA Pro SFS™ is designed with a distinctive red grip to make it quick and easy to locate. The scale also comes equipped with the industry's first integrated BUBBA Pro Series Smart Culling System™, eliminating guesswork for anglers when deciding which fish to keep during traditional weigh-in tournaments. Every aspect of the...

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