Business
BUBBA® x Major League Fishing® to Launch SCORETRACKER LIVE® Tournament Platform for All Anglers, Organizers
BUBBA, a leading fishing brand known for its mobile fishing app and innovative Smart Fish Scales, and Major League Fishing (MLF), the world's largest tournament-fishing organization, have partnered to bring seamless tournament hosting capability and the thrill of live scoring to anglers, organizers and fans everywhere by integrating MLF SCORETRACKER® technology into the BUBBA app to create SCORETRACKER LIVE, beginning Spring 2026.
About this update from American Outdoor Brands, Inc.
[{"type":"text","content":"BUBBA® App to Exclusively Launch MLF® SCORETRACKER LIVE Beginning Spring 2026","length":82,"tagName":"p","attribs":{}},{"type":"text","content":"COLUMBIA, Mo. and BENTON, Ky., July 14, 2025 /PRNewswire/ -- BUBBA, a leading fishing brand known for its mobile fishing app and innovative Smart Fish Scales, and Major League Fishing (MLF), the world's largest tournament-fishing organization, have partnered to bring seamless tournament hosting capability and the thrill of live scoring to anglers, organizers and fans everywhere by integrating MLF SCORETRACKER® technology into the BUBBA app to create SCORETRACKER LIVE, beginning Spring 2026.","length":504,"tagName":"p"},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":109,"url":"https://media.zenfs.com/en/prnewswire.com/ed417a303a53a66bc76130fa1c07900c"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/ztW3F8hmSpWq5OyIIVyXJw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTE5MjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/ed417a303a53a66bc76130fa1c07900c","width":400,"height":109}},"href":"https://mma.prnewswire.com/media/2730450/BUBBA__MLF_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Host Tournaments Like a ProWhether you're running a professional league, college team, high school competition, fishing club, or just a friendly neighborhood derby –SCORETRACKER LIVE empowers tournament organizers to build, host and manage custom fishing tournaments with ease. All from one platform.","length":305,"tagName":"p"},{"type":"text","content":"The MLF® Bass Pro Tour Experience at Your FingertipsFeel the thrill and intensity of Major League Fishing with live, real-time SCORETRACKER LIVE leaderboards on the BUBBA app. Using compatible BUBBA scales, including the Pro Series Smart Fish Scale (SFS) and the BUBBA Smart Fish Scale (SFS) Lite, anglers can rapidly catch, weigh and release their fish, while the catch data automatically syncs with SCORETRACKER LIVE.","length":420,"tagName":"p"},{"type":"text","content":"Everyone's WatchingFrom the dock, a couch, or across the country, spectators can experience SCORETRACKER LIVE tournaments as they happen – live scoring, from anywhere. Just like the pros.","length":192,"tagName":"p"},{"type":"text","content...