Business
AIG Becomes Largest Shareholder and Strategic Partner of Salford City FC in Landmark Multi-Year Agreement
Salford City FC today announced a landmark expansion of its relationship with AIG, confirming the global insurance leader as the Club's largest shareholder and long-term strategic partner, supported by a new multi-year commercial partnership running through the 2029/2030 season.
About this update from American International Group, Inc. New
[{"type":"text","content":"Global Insurance Leader Deepens Commitment Across Football Operations, GenAI, Infrastructure,Commercial Growth and Community Impact, with FurtherPartnership Activations to be Announced During the 2026/2027 Season","length":219,"tagName":"p","attribs":{}},{"type":"text","content":"SALFORD, England, Dec. 18, 2025 /PRNewswire/ -- Salford City FC today announced a landmark expansion of its relationship with AIG, confirming the global insurance leader as the Club's largest shareholder and long-term strategic partner, supported by a new multi-year commercial partnership running through the 2029/2030 season.","length":336,"tagName":"p"},{"type":"text","content":"The agreement marks a significant evolution in AIG's involvement with Salford City FC, building on the Club's August announcement welcoming AIG as a strategic investor and the first Fortune 500 company to take an ownership stake in a League Two English Football League (EFL) club. Through this expanded partnership, AIG becomes the Club's largest shareholder, underscoring its long-term belief in Salford City FC's vision and growth trajectory. AIG will also benefit from extensive brand visibility both on and off the pitch, with further activations and announcements to be unveiled during the 2026/2027 season.","length":628,"tagName":"p"},{"type":"text","content":"Beyond the unprecedented commercial relationship, AIG's commitment spans the full breadth of the Club's ambitions, including investment in football operations, investment in generative artificial intelligence in partnership with Palantir that will inform data-led decision-making, infrastructure development, and community initiatives through the Club's Foundation. The partnership reflects a shared commitment to innovation, leadership, and sustainable progress, and marks another major milestone in Salford City FC's evolution as a modern, globally connected football club.","length":591,"tagName":"p"},{"type":"text","content":"Salford City FC and AIG also share a strong commitment to the continued growth of women's sports. Building on AIG's leadership in being an ally to women in business, sports and society, the two organizations will explore strategic opportunities to further extend their collaboration to women's football.","length":315,"tagName":"p"},{"type":"text","...