Business
American Green Selects Digital Clarity to Enhance Marketing Strategy
American Green Selects Digital Clarity to Enhance Marketing Strategy.
About this update from American Green, Inc.
[{"type":"text","content":"\n \n \n American Green Selects Digital Clarity to Enhance Marketing Strategy\n \n \nAmerican Green Selects Digital Clarity to Enhance Marketing Strategy\n \n TEMPE, AZ--(Marketwired - Nov 26, 2014) - American Green, Inc. (PINKSHEETS: ERBB) (http://www.americangreen.com), is pleased to announce that as part of a plan to popularize its brand throughout the US and the world, it has retained Digital Clarity, the advertising agency division of Digital Brand Media & Marketing Group, Inc. (PINKSHEETS: DBMM) to deliver both branding and traffic to the company's entire suite of businesses. American Green will also make Digital Clarity's skill set available to its many cannabis industry associates and partners. Digital Clarity is a leader in social, analytics, and digital media and has been aggressively developing its business throughout the past year.\n \"Our discussions started surrounding the growth of our online store (www.americangreenclothing.com) but as we engaged with these professionals further, it became apparent that DBMM and Digital Clarity could bring more to both American Green and the market segment than simply driving revenues through our store,\" commented Stephen Shearin, president at American Green. \"The digital media landscape holds great promise but can be treacherous as well. Digital Clarity has a grip on navigating to success and we look forward to growing our home brands, associated brands, and our overall revenues as we move into 2015.\"\n Reggie James, Co-Chief Operating Officer and Senior Vice-President - Marketing & Communications said: \"We are delighted to be selected by American Green, who became one of the world's first publicly-traded medical marijuana brands back in 2009 and has now grown to be the largest public company (by shareholders) in the sector. American Green has been acquiring companies in the marijuana business for several years, employing a model of 'vertical integration' throughout its operations and subsidiaries. Digital Clarity plans to integrate this strategy into a digital footprint as a leader in the industry.\"\n Mr. James added: \"Specifically, because American Green has developed retail, brand and commercial cultivating solutions in partnership with licensed retail medical marijuana dispensaries nationwide, our goal will be to help them develop and drive this power...