Business
American Green Acquires Truth Lighting -- An Industry Leader in Full Spectrum Lighting for Cultivation
American Green Acquires Truth Lighting -- An Industry Leader in Full Spectrum Lighting for Cultivation.
About this update from American Green, Inc.
[{"type":"text","content":"\n \n \n American Green Acquires Truth Lighting -- An Industry Leader in Full Spectrum Lighting for Cultivation\n \n \nAmerican Green Acquires Truth Lighting -- An Industry Leader in Full Spectrum Lighting for Cultivation\n \n TEMPE, AZ--(Marketwired - Sep 3, 2014) - American Green, Inc. (OTC: ERBB) announced today that it has acquired Truth Lighting LLC -- the leading full spectrum lighting system. Truth is a technology company based out of Massachusetts that has been solely focused on providing highly effective lighting technologies for organic growers.\n This acquisition deeply strengthens American Green's Jurassic cultivation division and provides the company with a strong edge in supplying indoor grow facilities with the tools they need for effective lighting in order to improve bottom line numbers with an increase in harvest yields, while decreasing energy costs. \n \"This is an important move for American Green. In one motion we have taken control of a system that reduces carbon footprint, improves grow technology, and can easily do one million dollars in top line revenues in its first year,\" says Michael Silvia, head of the Jurassic Cultivation division for American Green.\n Seth Whitney, the founder of Truth Lighting and an active participant in the organic grow community for several years added: \n \"We want truth lighting to be the ultimate culmination of modern energy savings technologies and advanced research into plant growth development. Our customizable modules and ability to self-diagnose and fix any problems within the units gives us a huge upper hand. With the industry's leading full spectrum system, it not only gives us high lumens but also achieves the highest PAR (Photosynthetically Active Radiation) output for their recommended areas. This makes me feel incredibly confident in guaranteeing that any customer can gain .55 Grams Per Watt (GPW) - where most growers can achieve .42 GPW, with HID only the experienced, established gardener achieves .66 GPW.\"\n Photosynthetically Active Radiation (PAR), designates the spectral range (wave band) of solar radiation from 400 to 700 nanometers that photosynthetic organisms are able to use in the process of Photosynthesis. Prior to the Truth Lighting system -- the highest PAR in a 1000w HPS is around 600-620, while the Truth system will be in the 671-700 range, facto...