Business
American Express and Fanatics Announce Exclusive Fan Experiences and New Fanatics American Express® Card
American Express and Fanatics Announce Exclusive Fan Experiences and New Fanatics American Express®
About this update from American Express Company
[{"type":"text","content":"\nAmerican Express (NYSE: AXP) and global sports platform Fanatics today announced a strategic multifaceted partnership where American Express becomes the Official Payments Partner across select Fanatics online and retail locations worldwide and a presenting sponsor at Fanatics Fest, one of the world’s premier sports fan festivals held annually in New York City. The new Fanatics American Express® Card1, designed to reward fandom in more unique ways than ever before, will run on the Amex Network and launch later this year.\n\n\n“Nearly 80% of surveyed U.S. American Express Consumer Card Members identify as sports fans2, and this partnership with Fanatics will deliver unforgettable fan experiences and expanded access at some of the world’s most popular sporting events,” said Elizabeth Rutledge, Chief Marketing Officer at American Express. “By combining the scale of the American Express Network with Fanatics’ ecosystem of more than 100 million fans, we’re delivering the new Fanatics American Express® Card and experiences that make fandom more rewarding – from everyday purchases to once-in-a-lifetime moments.”\n\n\n“We’re constantly looking for new ways to celebrate and support fans for their passions and enhance the everyday fan experience,” said Tucker Kain, Fanatics Chief Strategy and Growth Officer. “Partnering with American Express allows us to scale these ambitions in a meaningful way, expanding our payments, loyalty and advertising capabilities, while creating truly differentiated products – including the Fanatics American Express® Card – which we believe will become the Card that sports fans reach for.”\n\n\nThis new partnership brings together the combined strength of American Express’ global payments Network and deep expertise in Membership, loyalty and experiences, with the scale and reach of Fanatics’ sports ecosystem, creating new ways to recognize and reward fans across their sports journey.\n\n\nPartnership Highlights\nOfficial Payments Partner of Fanatics and Fanatics Fest: American Express will become the Official Payments Partner across select Fanatics online and retail locations globally, as well as a presenting sponsor of Fanatics Fest NYC (July 16-19, 2026). At Fanatics Fest, American Express will deliver interactive fan experiences, perks for eligible Card Members and more. Based on the incredible fan demand, t...