Business
American Eagle Announces Lamine Yamal as Global Brand Ambassador
NEW YORK, January 20, 2026--American Eagle Outfitters, Inc. (NYSE: AEO) announced today that the American Eagle brand has signed Lamine Yamal as Global Ambassador. The international football phenomenon will make history with AE’s first multi-year partnership, showcasing the brand’s dedication to global talent and investment in sports culture. Beginning in summer 2026, the five year deal will span multiple campaigns and include limited-edition product collaborations. Lamine Yamal's global appeal
About this update from American Eagle Outfitters, Inc.
[{"type":"image","alt":"Lamine Yamal for American Eagle (Courtesy of American Eagle)","displaySize":"","headline":null,"caption":"Lamine Yamal for American Eagle (Courtesy of American Eagle)","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":384,"height":480,"url":"https://media.zenfs.com/en/business-wire.com/342f1d0b5897ef2eb87e78dde87a363c"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/xHXeBaP7eJCSa_yQNaPaMg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTg4MTtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/342f1d0b5897ef2eb87e78dde87a363c","width":384,"height":480}},"lazy":false},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":1050,"height":207,"url":"https://media.zenfs.com/en/business-wire.com/bfd281e2602389bc4d9d89ff4d167f90"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/z66ROuC6_Ywil4_lPE2d3w--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTE4OTtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/bfd281e2602389bc4d9d89ff4d167f90","width":960,"height":189},"lightbox":{"url":"https://s.yimg.com/ny/api/res/1.2/CclAtRVrNH.An0RxcvNl9A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTIxMDA7aD00MTQ7Y2Y9d2VicA--/https://media.zenfs.com/en/business-wire.com/bfd281e2602389bc4d9d89ff4d167f90","width":1050,"height":207}}},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":2817,"height":300,"url":"https://media.zenfs.com/en/business-wire.com/f9ebd6be40aac1a32a49eb63b3c11259"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/2G0S_SEEmE81gUfVfiJYDA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTEwMjtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/f9ebd6be40aac1a32a49eb63b3c11259","width":960,"height":102},"lightbox":{"url":"https://s.yimg.com/ny/api/res/1.2/_qa5Y7IZS1fkCQFh5rbVFg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0yNTY7Y2Y9d2VicA--/https://media.zenfs.com/en/business-wire.com/f9ebd6be40aac1a32a49eb63b3c11259","width":1200,"height":128}}},{"type":"text","content":"The Historic Five-Year Deal with the International Football Star Includes Talent-Led Campaigns and Limited-Edition Product Collaborations","length":137,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, January 20, 2026--(BUSINESS WIRE)--American Eagle Outfitters, Inc....