Business
American Airlines and Stand Up To Cancer (SU2C) campaign takes off to accelerate funding for cancer research
Rosario Dawson, a SU2C celebrity ambassador, joins American to launch this year's fundraising campaign with a powerful new video alongside airline team
About this update from American Airlines Group, Inc.
[{"type":"text","content":"Rosario Dawson, a SU2C celebrity ambassador, joins American to launch this year's fundraising campaign with a powerful new video alongside airline team members.\nCustomers will earn American Airlines AAdvantage® miles for donations made to SU2C during the six-week campaign.\nFORT WORTH, Texas, Aug. 15, 2024 /PRNewswire/ -- American Airlines, in collaboration with Stand Up To Cancer® (SU2C), is launching its annual campaign to raise funds for innovative and life-saving cancer research and is inviting customers to contribute. The campaign kicked off with a powerful new public service announcement featuring actress, film producer and SU2C celebrity ambassador Rosario Dawson.\n\n \n \n \n \n \n \n\n \nWATCH: \"Let's go further, together\" PSA starring Rosario Dawson for Stand Up To Cancer, American Airlines\nFrom now through Sept. 30, customers will receive 25 AAdvantage® bonus miles for every dollar they donate of $25 or more to Stand Up To Cancer.\nAdditionally, anyone who uses their AAdvantage® Mastercard® credit card to contribute between $25 and $10,000 will receive 50 AAdvantage® bonus miles per dollar through Sept. 30, or until $3 million has been donated, whichever comes first. To donate, customers can visit SU2C.org/AA.\n\"Cancer affects countless lives, including many of our own team members and their loved ones. Our eight-year partnership with Stand Up To Cancer has become an important part of our airline. It truly allows us to live out our purpose of caring for people on life's journey while supporting Stand Up's vital mission of advancing life-saving research,\" said Ron DeFeo, American's Chief Communications and Marketing Officer.\nSince joining forces in 2016, American has raised more than $20 million through fundraising efforts to benefit SU2C. In 2019, American debuted a campaign that allowed those who donated the chance to honor a loved one by including their name on an Airbus A321 aircraft wrapped in a special SU2C livery.\nThis year, to further highlight the campaign and give customers an opportunity to support the campaign's important cause, American will launch a limited-edition specialty amenity kit design created in collaboration with sustainable fashion brand Raven + Lily. \nThe new Flagship® First Class and Flagship® Business Class kits feature the SU2C yellow, orange and red colors, along with Raven + Lily...