Business
Major Strategic Alliance in North America
Major Strategic Alliance in North America.
About this update from Altitude Group Plc
[{"type":"text","content":"\n \nRNS Number : 7633Y Altitude Group PLC 06 January 2020 \n\n6 January 2020 \n \nALTITUDE GROUP PLC\n(the \"Company\" or \"Altitude\")\n \nAnnouncement of Major Strategic Alliance in North America\n \nAltitude Group Plc (ALT), the operator of the leading marketplace for personalized products is delighted to announce a major strategic alliance with the Advertising Specialty Institute (\"ASI\") the largest media, marketing and education organization serving the $24.7 billion US promotional products industry.\n \nFounded in 1962, ASI serves a network of over 23,500 distributors, decorators and suppliers and owns and operates ESP®, the largest promotional product and supplier database in North America. \n \nAs a result of this alliance, ESP® has been seamlessly integrated into both the AIM Smarter portal and AIM Tech Suite, giving AIM members priority access to AIM's preferred suppliers, c.1,000,000 products and an additional c.3,000 suppliers. \n \nThis integration will provide AIM members even greater efficiency and an expanded search through AIM's single source search engine with data now powered by ESP, featuring real time supplier product and pricing data by which products can be sourced and purchased utilizing the AIM Tech Suite CRM and order management platform. This will significantly enhance the attraction of the AIM Tech Suite to AIM members.\n \nESP is fully integrated into the AIM platforms and can be utilized by members immediately. This will drive enhanced membership packages; as this database will be bundled into many membership programs. Products can be now sourced and purchased utilizing the AIM Tech Suite CRM and order management platform which will significantly enhance the attraction of the AIM Tech Suite to all AIM members and drive an efficient purchase order process for AIM's preferred suppliers. \n \nExpanding the number of suppliers ensures Altitude optimized coverage across a wider product range and geographic spread which was a key focus for the business. This agreement instantly delivers on that priority by enabling AIM members to find and purchase the optimal range of products available without once needing to step outside of the AIM platform. \n \nRolling out from Q1 2020, the organizations will market this new alliance to AIM members through ev...