Business
Ally Achieves Historic 50/50 Sports Media Pledge One Year Ahead of Schedule
Ally Financial Inc. (NYSE: ALLY) today announced it has officially met its groundbreaking 50/50 media pledge a full year ahead of schedule, achieving equal advertising spending on men's and women's sports media. The milestone cements Ally as the first brand to set—and achieve—a public, time-bound goal for equal advertising spend across men's and women's sports media.
About this update from Ally Financial Inc.
[{"type":"text","content":"Commits to Continuing the Work to Advance Women's Sports and Support the Fans Who Made It Happen","length":100,"tagName":"p"},{"type":"text","content":"CHARLOTTE, N.C., April 14, 2026 /PRNewswire/ -- Ally Financial Inc. (NYSE: ALLY) today announced it has officially met its groundbreaking 50/50 media pledge a full year ahead of schedule, achieving equal advertising spending on men's and women's sports media. The milestone cements Ally as the first brand to set—and achieve—a public, time-bound goal for equal advertising spend across men's and women's sports media.","length":438,"tagName":"p"},{"type":"image","alt":"Andrea Brimmer, Ally Chief Marketing and Public Relations Officer, and iHeart’s Sarah Spain discuss Ally’s 50/50 Pledge achievement at Deep Blue Business of Women’s Sports Summit at Chelsea Industrial on Tuesday, April 14, 2026, in New York, New York. (Calla Kessler/AP Content Services for Ally)","displaySize":"","headline":null,"caption":"Andrea Brimmer, Ally Chief Marketing and Public Relations Officer, and iHeart’s Sarah Spain discuss Ally’s 50/50 Pledge achievement at Deep Blue Business of Women’s Sports Summit at Chelsea Industrial on Tuesday, April 14, 2026, in New York, New York. (Calla Kessler/AP Content Services for Ally)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/70668dcc83f0a582fae3c08a062f0a72"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/s0OlZghB0hr5Sa9zf8zNXQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MQ--/https://media.zenfs.com/en/prnewswire.com/70668dcc83f0a582fae3c08a062f0a72","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2956292/Ally_Financial_50_50_004.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Originally launched in May of 2022 with a five-year target, the 50/50 pledge sought to upend a vicious cycle driving significant disparity in media coverage and economic prosperity of women's sports. Since the launch, the women's sports industry has seen explosive growth – with record viewership, game-changing media and sponsorship deals, highest-ever team valuations and stronger media representation.","length":412,"tagName":"p"},{"type":"text","content":"The commitment also delivered measurable business r...