Business
HyperX and Allied Esports Renew Naming Rights Agreement for HyperX Esports Arena Las Vegas
HyperX Sponsorship of Iconic Las Vegas Arena Reinforces Commitment to Gaming Experiences and Creating Community as $1 Billion Esports Industry Continues to
About this update from Allied Gaming & Entertainment Inc.
[{"type":"text","content":"\nHyperX Sponsorship of Iconic Las Vegas Arena Reinforces Commitment to Gaming Experiences and Creating Community as $1 Billion Esports Industry Continues to Grow Globally\n\n FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--\nCES Las Vegas - HyperX, the gaming division of Kingston Technology, Inc., and Allied Esports, a global esports entertainment company and a subsidiary of Allied Esports Entertainment, Inc. (NASDAQ: AESE), today announced the renewal of their exclusive naming rights agreement for Allied Esports’ global flagship property, HyperX Esports Arena Las Vegas, located at the Luxor Hotel & Casino.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210113005230/en/HyperX Sponsorship of Iconic Las Vegas Arena Reinforces Commitment to Gaming Experiences and Creating Community as $1 Billion Esports Industry Continues to Grow Globally (Photo: Business Wire)\nPer the multiyear deal, HyperX will continue to receive prominent branding and signage inside and outside of the venue, as well as across all arena promotions, content and social media platforms. HyperX and Allied Esports will continue to partner on a variety of co-branded experiences and events at the arena focused on growing their gaming and esports communities.\n\n“HyperX is excited to retain the naming rights sponsorship of the HyperX Esports Arena Las Vegas as a sign of our commitment and dedication to esports and the gaming community,” said Daniel Kelley, director of marketing, HyperX. “Allied Esports is a key partner for us, proving their ability to be a best-in-class esports destination, and we look forward to continued success with them.”\n\nAs the premier esports venue and production facility in North America, the world-renowned HyperX Esports Arena Las Vegas has become a global destination for esports fans, professional players, streamers and influencers, event organizers, publishers and teams. Since opening in March 2018, when it was named the Esports Business Summit’s Venue of the Year, HyperX Esports Arena Las Vegas has hosted more than 500 events, including industry icons like League of Legends All-Star and Capcom Cup. Furthermore, HyperX Esports Arena Las Vegas welcomed more than 300,000 visitors in 2019.\n\nWith its unique modular design, elevated main stage, two-story LED video wall and one-of-a-kin...