Business
Allied Esports Truck Featuring eNASCAR Arcade Set to Appear at College Football Playoff Semifinal at the 86th Goodyear Cotton Bowl Classic
Activation with Goodyear to Feature iRacing Simulators at AT&T Stadium Before Kickoff Between No. 1 Alabama and No. 4 Cincinnati on December 31 LAS
About this update from Allied Gaming & Entertainment Inc.
[{"type":"text","content":"\nActivation with Goodyear to Feature iRacing Simulators at AT&T Stadium Before Kickoff Between No. 1 Alabama and No. 4 Cincinnati on December 31\n\n LAS VEGAS--(BUSINESS WIRE)--\nAllied Esports, a global esports entertainment company and a subsidiary of Allied Esports Entertainment, Inc. (NASDAQ: AESE), today announced that the Allied Esports Truck, North America’s first and only 18-wheel mobile gaming truck, is set to appear at the College Football Playoff Semifinal at the 86th Goodyear Cotton Bowl Classic featuring No. 1 Alabama and No. 4 Cincinnati on December 31 at AT&T Stadium in Arlington, TX.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211220005193/en/Allied Esports Truck Featuring eNASCAR Arcade Activation with Goodyear (Photo: Business Wire)\nThe special eNASCAR Arcade activation with Goodyear will provide attendees with a unique racing experience as fans get the chance to race each other at some of NASCAR’s most iconic tracks via iRacing simulators on the truck’s main stage.\n\n“NASCAR has been an incredible partner this year as we’ve delivered a one-of-a-kind racing and gaming experience to fans around the country,” said Jud Hannigan, CEO of Allied Esports. “We’re thrilled to cap off 2021 with that same excitement for fans at the Cotton Bowl on New Year’s Eve.”\n\nThe event, which will be located at AT&T East Plaza off AT&T Way, is free and open to all Cotton Bowl ticketholders between 11:30 a.m. and 2:30 p.m. CST. The competition will be emceed by Noor Jehangir (@iamNoorJ), host of Allied Esports’ weekly Saturday Night Speedway at HyperX Arena Las Vegas and Twitch’s CelebriTee Showdown.\n\n“Sports and gaming bring people together like few things can,” said Nick Rend, Managing Director of Gaming and eSports, NASCAR. “Whether its NASCAR fans, sports fans, or gamers, the eNASCAR experience offers a unique way for people to interact with the sport. This opportunity to engage with those attending the 2021 Cotton Bowl provides us with another avenue to introduce NASCAR to new fans and give them a taste of the racing experience.”\n\n“Goodyear has long been committed to enhancing the gameday experience,” said Katie Koch, Goodyear Assistant Brand Marketing Manager. “This unique activation is yet another way we can delight fans at the game.”\n\nThe 80-foot, 35-...