Business
Allied Esports Names DreamSeat Official Gaming Chair of HyperX Esports Arena Las Vegas
IRVINE, Calif.--(BUSINESS WIRE)-- Allied Esports today announced DreamSeat, LLC and its affiliates, Zipchair and Zipchair Gaming, each a premier sports and
About this update from Allied Gaming & Entertainment Inc.
[{"type":"text","content":" IRVINE, Calif.--(BUSINESS WIRE)--\nAllied Esports today announced DreamSeat, LLC and its affiliates, Zipchair and Zipchair Gaming, each a premier sports and gaming chair brand, as The Official Gaming Chair of its global flagship esports venue, HyperX Esports Arena Las Vegas.\n\n\nThe Commack, N.Y.-based luxury gaming chair manufacturer will supply HyperX Esports Arena Las Vegas with 140 Xpression Gaming chairs for player stations, production rooms and staff offices throughout the popular dedicated esports facility. Each chair features memory foam pillows, lay-flat recline, 4-D adjustable arms, and DreamSeat’s patented XZipit interchangeable logo panel system, which utilizes a hidden zipper to quickly change logos, offering customization for clients, event partners and sponsors in seconds.\n\n\nThe multiyear agreement between Allied Esports and DreamSeat includes a revenue share opportunity for partner use of the logo panels on an event-by-event basis. DreamSeat will also have a consumer retail presence at HyperX Esports Arena Las Vegas that will allow visitors to purchase various products onsite and online.\n\n\n“As one of the most well-known esports venues in the world, HyperX Esports Arena Las Vegas has hundreds of thousands of gamers use its chairs each year, whether it’s for major championships, weekly community events or daily walk-up play,” said Jud Hannigan, CEO of Allied Esports. “DreamSeat’s innovative solution provides the comfort and support necessary in competitive gaming, as well as an opportunity for our partners to engage consumers with a new and impactful touchpoint during their arena experience.”\n\n\n“We have been working with traditional sports franchises for over ten years, and have perfected elevating the fan and player experience in regard to all aspects of seating,” said Chandler Suprina, President of DreamSeat. “Partnering with HyperX Esports Arena Las Vegas allows us to bring our creative expertise and our state-of-the art Xpression Gaming Chairs into a growing global flagship esports arena. We are excited to introduce our Gaming Chairs and our patented XZipit system to the hundreds of thousands of gamers visiting HyperX Esports Arena Las Vegas every year, along with the many leagues, teams, and sponsors who host events and will have their logo prominently displayed on every chair. Day-to-day, week-to-w...