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Allied Esports and GRID Announce Esports Betting Licensing Agreement
Multiyear Deal Includes Data and Video Rights for Popular CS:GO Legend Series Events IRVINE, Calif.--(BUSINESS WIRE)-- Allied Esports, a global esports
About this update from Allied Gaming & Entertainment Inc.
[{"type":"text","content":"\nMultiyear Deal Includes Data and Video Rights for Popular CS:GO Legend Series Events\n\n IRVINE, Calif.--(BUSINESS WIRE)--\nAllied Esports, a global esports entertainment company and a subsidiary of Allied Esports Entertainment, Inc. (NASDAQ: AESE), today announced a licensing agreement with GRID, a leading esports data provider, for the monetization of data and video rights to the company’s popular Counter-Strike: Global Offensive (“CS:GO”) Legend Series events. The multiyear deal will launch with the VIE.gg CS:GO Legend Series tournament beginning Monday, August 31, 2020.\n\n\nThrough the agreement, which also includes options to add supplementary programming from Allied Esports, GRID’s innovative, proprietary data solution will be directly integrated into Legend Series events to deliver real-time, official data to regulated bookmakers and sports betting platforms. The partnership, along with the licensing and sponsorship deal with naming rights partner VIE.gg, marks the first time Allied Esports will offer the use of data and video rights for the enhancement of regulated consumer betting.\n\n\n“The interest and growth of esports wagering creates an incredible amount of value around secure, official statistics, and we’re excited to partner with GRID to deliver an enriched, data-driven version of our Legend Series events to an even broader audience,” said Frank Ng, CEO of Allied Esports Entertainment. “With a global network of properties and popular tournament brands endorsed by leading data platforms, Allied Esports is well positioned to be a major content provider for the projected $20 billion esports betting market.”\n\n\n“Our vision to unlock the potential of official data and video from high-quality competitions by leveraging the digital nature of esports to provide value to the regulated betting market becomes realized when we partner with companies the likes of Allied Esports,” said Moritz Mauer, CEO of GRID Esports. “GRID and our clients are ecstatic to utilize GRID’s industry-leading platform to enhance the already stellar Legend Series.”\n\n\nCreated in 2017, Allied Esports’ original Legend Series tournament brand was designed to expand the competitive ecosystem and total prize pool for up-and-coming teams. The VIE.gg CS:GO Legend Series, which will feature 12 European teams competing online for €50,000 in total pri...