TORONTO / MIAMI – (October 28, 2025) — BILI Social, a leading North American social commerce company connecting brands and creators, announced that its Co-Founder and CEO, Adrian Capobianco, appeared as an expert witness before the Standing Committee on Heritage as part of the federal government’s study on the Effects of Technological Advances in Artificial Intelligence on the Creative Industries.
Capobianco’s participation underscores BILI Social’s position as an industry
leader in AI-driven social content and commerce. The company’s
strategic use of artificial intelligence
delivers operational efficiencies, accelerates growth and empowers creators and
brands to collaborate more effectively in an increasingly competitive digital landscape.
AI as creative
amplification
“AI is the most powerful force reshaping the
creative industries today,” said Capobianco. “At BILI, we don’t see AI as
replacing creativity—it amplifies it. We use AI as the assist, not the goal, to
help creators, brands, and athletes perform at their best.”
Drawing on decades of experience leading major global
advertising agencies and managing hundreds of millions in annual ad spend,
Capobianco provided the Committee with real-world insights into how AI is
transforming content creation, influencer marketing and the broader creative
economy.
Competitive
advantage through innovation
BILI Social integrates AI across multiple operational
areas — from identifying high-performing creators and optimizing content, to
analyzing emerging trends and expanding creator reach through multilingual
video AI tools.These innovations have enabled BILI to achieve measurable efficiency gains and deliver stronger engagement
results for clients while maintaining a personalized and human-driven
approach to creativity.
The company’s integration of human insight with
AI-powered analytics has become a defining competitive advantage, allowing BILI
to compete directly with larger, established international players.
Policy and
innovation
Capobianco emphasized the importance of collaboration
between the private sector and federal government to ensure responsible AI development and deployment across creative
industries.
“We have a choice: participate as the players and
owners in the AI game—or sit on the sidelines and watch others win,” Capobianco
told the committee. “BILI chooses to play—to lead, compete, and win. But to
maintain that momentum, innovators like us need the right support and
frameworks to scale AI adoption responsibly.”
Setting the
standard
As social platforms evolve and AI becomes increasingly
embedded in digital marketing, BILI Social continues to demonstrate how
technology can elevate creativity rather than replace it. By leveraging AI to
enhance both productivity and imagination, BILI demonstrates that technology
and creativity can work hand-in-hand to unlock new opportunities for creators,
brands, and the broader economy.
With its data-driven
infrastructure, commitment to innovation, and North American reach, BILI
Social stands at the forefront of the transformation taking place at the
intersection of social media, content creation, and commerce.
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Media Inquiries
Contact:
Wendy Bairos
Communications Lead, BILI Social
wendy@becauseiloveit.com
About
BecauseILoveIt.com (BILI Social):
BecauseILoveIt.com (BILI Social) is a leading social
commerce platform that empowers individuals to monetize their social media
content. BILI Social connects creators with brands, enabling them to create
personalized online stores and maximize their earning potential by leveraging
their social media presence. Through BILI Boost, the platform also facilitates
dynamic collaborations between creators and brands, allowing influencers to
craft unique branded content and earn compensation for their creativity. BILI
Social’s innovative approach ensures that creators can turn their passion into
profit, while brands benefit from authentic, impactful partnerships. Bili Social is an
indirect subsidiary of Allied Energy Inc (OTC:AGGI). Allied Energy, Inc.
(OTC: AGGI) is an investment holding company headquartered in Hong Kong.
Focused on identifying and nurturing high-potential businesses across various
sectors, Allied Energy aims to create long-term value for its shareholders
through strategic acquisitions and partnerships.