Business
Allegiant Introduces Allways Rewards - The First Loyalty Program Designed Specifically For Leisure Travelers
Breaking the Mold of Traditional Airline Loyalty, Tech-Forward Program Offers Continuous Earning and Redemption, Unique Rewards LAS VEGAS, Aug. 19, 2021
About this update from Allegiant Travel Company
[{"type":"text","content":"Breaking the Mold of Traditional Airline Loyalty, Tech-Forward Program Offers Continuous Earning and Redemption, Unique Rewards\n\n\nLAS VEGAS, Aug. 19, 2021 /PRNewswire/ -- Allegiant (NASDAQ: ALGT) today launched the travel company's signature non-credit card loyalty program, Allways Rewards. The first airline loyalty program designed specifically for leisure travelers, Allways brings together the best of tech, travel and retail – providing continuous opportunities for customers to earn and redeem points - without restrictions, blackout dates or mileage tracking. In addition to opportunities to redeem points for flights, lodging and rental cars, the program leverages Allegiant's partnerships to bring unique rewards to members, including sports and live music event tickets and exclusive experiences.\n\n \n \n \n \n \n \n\n \nThe program rollout will be accompanied by the Allways Rewards Launch Sweepstakes, starting September 3. One grand prize winner will receive a year of concert tickets, along with a pair of tickets to eight NFL Las Vegas Raiders home football games, beginning when the Silver and Black host the Miami Dolphins on September 29 at Allegiant Stadium. The grand prize winner will also receive vouchers for travel to Las Vegas or any other Allegiant destination. Those who enroll in the program by September 13 will be automatically entered to win.\n\"We designed Allways Rewards specifically to have an immediate personal impact for our customers. It was truly inspired by the best innovative technology and retail programs that make earning, tracking and using rewards incredibly easy,\" said Scott DeAngelo, Allegiant executive vice president and chief marketing officer. \"It's a generational departure from traditional miles-based airline loyalty, which exclusively addresses high-mileage business travelers with long layovers in airport lounges.\"\n\"This program is about always earning, redeeming and getting something in return – without having to calculate miles, or worry about exceptions like blackout dates and point expiration,\" he continued. \"It specifically benefits the way that leisure travelers fly, where they stay, and how they play. Allways Rewards members are free to spend their points at any time, in any amount for anything sold at allegiant.com\"\nAllways Rewards is a tech-forward program based on a user-frie...